#USA #Los Angeles #Hair Care #Bethenny Frankel #dpHUE

Bethenny Frankel Joins dpHUE as Chief Brand Officer

In a significant move for the hair color and care industry, dpHUE has appointed entrepreneur, investor, and trusted consumer advocate Bethenny Frankel as its Chief Brand Officer. This partnership marks a new chapter for dpHUE, a brand renowned for its ability to provide salon-quality hair color solutions in the comfort of one’s home. With Frankel’s extensive background in entrepreneurship and her deep connection to consumer needs, dpHUE is poised to accelerate its growth and consumer outreach.

Founded by Donna Pohlad, dpHUE aims to bridge the gap between salon visits. Through innovative products, the brand has successfully helped consumers maintain beautiful hair color without the usual complexities associated with hair care. Frankel's involvement as both an investor and a strategic partner reflects her belief in the brand's potential and the necessity for effective hair maintenance solutions.

In her capacity as Chief Brand Officer—or "Chief B Officer" as she humorously refers to it—Frankel will collaborate closely with dpHUE’s leadership team to shape product innovation and enhance consumer engagement. Her responsibilities will include expanding category awareness, fostering community connections, and reinforcing the brand's reputation for delivering results-driven products.

Donna Pohlad, dpHUE’s founder, expressed her enthusiasm for Frankel's appointment, highlighting her exceptional ability to resonate with consumers. “From the beginning, dpHUE has been built on the belief that consumers deserve products that truly solve problems while delivering exceptional results,” she said. “Bethenny's capacity to earn trust and connect with consumers is unmatched, making her an invaluable partner in our journey forward.”

Frankel shared her excitement about entering the beauty industry, emphasizing the importance of accessible hair color maintenance solutions. She stated, “Women invest so much in their hair color, yet many struggle between salon visits. What drew me to dpHUE is the quality of the products and the significant opportunity to educate consumers.”

Under Frankel's guidance, dpHUE plans to deepen its market presence, focusing on e-commerce, specialty retail, and social commerce. The brand seeks to not only sustain but also elevate its leadership role in the rapidly expanding hair color maintenance sector.

Since its inception, dpHUE has distinguished itself through award-winning innovations such as GLOSS+, Glossy Glaze, and its distinctive Apple Cider Vinegar collection. The introduction of Frankel into the leadership team is aimed at driving further innovation and ensuring that consumers have access to high-quality, user-friendly hair care products.

With its products readily available across various platforms—dpHUE.com, Ulta Beauty, and Amazon among others—the brand is well-positioned to cater to a diverse audience. As Frankel joins dpHUE, she embarks on a mission to empower consumers, foster brand loyalty, and advocate for high-quality, effective solutions that make hair care a seamless experience.

For more information about dpHUE and its offerings, visit dpHUE.com.