#Children's Hospitals #Jarrard Inc. #Pediatric Healthcare #Nashville, Chicago

Jarrard Launches a New Specialty in Pediatric Healthcare

In an important move for pediatric healthcare, Jarrard, one of the top healthcare consulting firms in the U.S., has officially launched a new specialty focused on children's hospitals and pediatric healthcare. With an impressive history in strategic communications within academic medicine, this initiative comes as a timely addition to Jarrard’s existing practices, specifically enhancing their capacity to support the unique requirements of pediatric organizations.

The Vision Behind the Specialty

Launched on December 18, 2025, the new area of focus is designed to address various critical concerns faced by children's healthcare providers. From navigating the complexities of Medicaid funding to boosting community health initiatives, the specialty will provide expert guidance tailored to the pediatric sector. Furthermore, it aims to assist in brand management, communication strategies, and philanthropic outreach, ensuring that children’s hospitals and pediatric services broaden their impact.

Leading this new initiative is Tricia Geraghty, Senior Vice President of Jarrard, who has held significant roles in the healthcare industry, including Chief Marketing and Experience Officer at Children’s Wisconsin. Her team comprises professionals with experience from reputable institutions, including Julie Ashby, former marketing head at Le Bonheur Children’s Hospital, and Elizabeth Middleton, who specializes in philanthropic development.

Addressing Trust and Community Engagement

One of the striking highlights of Jarrard's recent endeavors included a survey assessing public trust in children's hospitals. The findings revealed that while trust levels in these facilities are notably high compared to general hospitals, awareness of their comprehensive community programs remains limited. This disconnect can influence perceptions regarding the hospitals' community contributions and nonprofit statuses.

Geraghty emphasized the necessity for pediatric leaders to harness this strong public trust strategically. “Children's hospitals are highly trusted and sit at the heart of their communities. Our specialty is designed to help these leaders leverage that trust wisely,