#AI Health #Zagreb #Croatia #Croatia Polyclinics #Spine Issues

Croatia's Transformative Health Initiative

In a groundbreaking move to tackle a growing health crisis, Croatia Polyclinics has introduced a remarkable public health initiative called "Your Posture Is Your Future." This initiative addresses what many refer to as a silent epidemic: untreated spinal issues, which affect approximately half of Croatia's population.

Dr. Tatjana Kujundžić, the head of Croatia Polyclinics, emphasizes that many individuals are unaware of their potential spine problems, leading to severe health consequences. Additionally, the reluctance to seek professional help exacerbates this situation, converting it into a public health emergency. Therefore, the innovative project employs artificial intelligence technology to raise awareness and promote preventive healthcare in an engaging way.

Transforming Everyday Locations

As part of this initiative, bus stops across Croatia have been transformed into interactive health assessment zones. Digital billboards, equipped with advanced computer vision and AI software, serve dual purposes: showcasing advertisements and performing health checks. As individuals wait for their buses, they can stand in front of these digital screens to undergo a quick posture analysis. The system evaluates eight critical points of the human anatomy – focusing on the neck, mid-back, and lower spine.

Within mere seconds, it can identify potential posture issues and provide immediate feedback. Users receive visual and numerical data about their alignment, allowing them to recognize any health concerns instantly. If any problems are detected, the system conveniently prompts users to schedule an appointment with a physiotherapist. This innovative approach turns what would typically be a mundane wait into a proactive health check.

Significant Positive Outcomes

The impact of this campaign has been nothing short of extraordinary. Key measurable outcomes include:

• - Reach & Engagement: The campaign has successfully engaged 77.9% of the Croatian population, spreading health awareness to countless individuals.
• - Posture Checks: A remarkable 106,642 people have already undergone posture screenings on the spot.
• - Increase in Check-Ups: The initiative has resulted in a 46% increase in specialist spinal check-ups across the nation, encouraging individuals to prioritize their health.
• - Behavioral Change: The campaign has fostered immediate behavior change, with 97% of participants instinctively correcting their posture during the screening, highlighting the campaign's effectiveness in raising awareness.

Davor Bruketa, the creative director behind the project, notes, "With this campaign, Croatia is not merely addressing a local health crisis – it is redefining the role of advertising in society. People have transitioned from passively watching ads to actively interacting with them for their own benefit."

A Comprehensive Health Network

Croatia Polyclinics operates a network of nine polyclinics throughout the country, offering a wide range of medical services across 22 specializations, which include over 100 types of specialist examinations and 700 diagnostic procedures. This extensive network ensures that individuals receive the diagnosis and treatment they need promptly and effectively.

In conclusion, Croatia Polyclinics’ initiative not only enhances public health awareness but also integrates innovative technology into everyday life, empowering citizens to take charge of their health. As bus stops become interactive health hubs, Croatia sets a new precedent for public health innovation, making strides toward a healthier future for its citizens.