#Japan #Tokyo #Five Group #Mokkun #Toriton

New Smoked Drink Campaign by Five Group

In an innovative move, Five Group, a prominent name in the food and beverage industry, has launched an exciting new campaign called the 'Moku Dori Laboratory.' This initiative aims to elevate the experience of smoked food by introducing smoked beverages known as 'Moku Dori.' The campaign runs from April 20 to April 30, 2026, giving patrons a chance to explore these unique smoky flavors at a special trial price.

Campaign Overview

The 'Moku Dori' campaign is designed to introduce customers to the concept of combining smoked flavors with drinks. Under this initiative, two of Five Group's popular brands, "Mokkun" and "Toriton," will offer limited-time smoked drinks including:

• - Smoked Highball
• - Smoked Sangria
• - Smoked Umeshu (Plum Wine)

These drinks will be available for the special price of 500 yen (including tax: 550 yen) throughout the campaign period. Guests are invited to enjoy these innovative beverages while also providing feedback via a survey to help refine and improve the offerings prior to their official launch.

An Experience for All Senses

Unique to this campaign is the hands-on experience customers can enjoy in the restaurant setting. The smoked drinks will be crafted within the venue, allowing guests to indulge in the aroma, visual appeal, and taste of these new drinks simultaneously. This initiative goes beyond mere consumption; it’s about creating a memorable experience that highlights the artistry and flavor that can emerge from the fusion of food and drink.

Background of the Initiative

Mokkun and Toriton have been enriching the dining scene with their exquisite smoked dishes for two decades. As they embark on this new chapter, they seek to offer something more casual and accessible for customers. The campaign aims to nurture a collaborative product development process that involves customer input, allowing them to help shape future offerings and enjoy the development journey.

About the Moku Dori Laboratory

At the Moku Dori Laboratory, the focus is to explore what types of smoked drinks can be created and how they can be made both enjoyable and flavorful. The team is committed to continuous research and development, driven by customer feedback. Patrons are encouraged to take part in this culinary adventure, offering suggestions and insights that may lead to even more exciting new products.

Locations to Experience Moku Dori

This limited-time offering will be available at several locations across Tokyo and in neighboring prefectures. Potential customers can visit:

• - Kichijoji Mokkun: 1-22-1 Kichijoji Honcho, Musashino City, Tokyo
• - Shibuya Mokkun: 2-22-14 Shibuya, Shibuya City, Tokyo
• - Kokubunji Mokkun: 2-10-5 Honcho, Kokubunji City, Tokyo
• - Fuchu Mokkun: 2-1-8 Miya-nishi, Fuchu City, Tokyo
• - Chiba Mokkun: 2-22-17 Fujimi, Chuo City, Chiba
• - Musashi Kosugi Mokkun: 3-432 Kosugi, Nakahara Ward, Kawasaki City, Kanagawa
• - Noge Mokkun: 3-63-1 Miyagawa-cho, Naka Ward, Yokohama City, Kanagawa
• - Nishi Kasai Mokkun: 6-13-11 Nishi Kasai, Edogawa Ward, Tokyo
• - Kawagoe Mokkun: 1-19-1 Shintomi-cho, Kawagoe City, Saitama
• - Shimokitazawa Toriton: 2-15-3 Kitazawa, Setagaya Ward, Tokyo
• - Kawasaki Toriton: 2-3-16 Sunago, Kawasaki City, Kanagawa
• - Kinshicho Toriton: 3-8-14 Koto-bashi, Sumida Ward, Tokyo
• - Tsudanuma Toriton: 1-2-8 Tsudanuma, Narashino City, Chiba

Conclusion

With this exciting new venture, Five Group is not just expanding their menu but also inviting customers to participate in a unique culinary experience. The Moku Dori initiative symbolizes the brand's dedication to innovation and customer satisfaction. Don’t miss out—make your reservations today and be part of this smoky adventure!