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The Rise of Guilin as a Premier Travel Destination

Guilin, located in southern China, is enjoying a surge in popularity as a top destination for travelers seeking immersive cultural experiences and breathtaking natural beauty. With an astonishing 75% increase in international flight bookings in the first quarter of 2026, Guilin is officially labeled as one of the fastest-growing cities among global travelers.

The recent “Guilin Night” event organized by Trip.com Group underscored this enthusiasm, drawing in over 3,500 international guests across 78 countries, with the legendary Jackie Chan lending his star power as the event's global ambassador.

A Cultural and Natural Wonderland

This city has long captivated visitors with its stunning karst landscapes and serene rivers. Beyond its visually striking postcards, Guilin offers a rich array of cultural experiences that include a blend of various ethnic communities such as the Zhuang, Yao, Miao, and Dong. These cultures enrich the region’s culinary traditions, craftsmanship, and daily life.

Jackie Chan emphasizes the depth of travel experiences, stating, “Guilin reminds me that travel is not only about seeing famous sights, but about connecting with the culture of a destination.” He explains how the slower pace of life in Guilin provides a contrast to bustling cities like Beijing and Shanghai, allowing visitors to engage with a different, more tranquil slice of Chinese life.

The allure lies in profound experiences such as a cruise along the Li River, which Chan describes as the soul of Guilin. The river meanders through dramatic limestone peaks and picturesque fishing villages, showcasing the essence of the region’s beauty as it transforms with every passing moment.

Must-See Attractions in Guilin

Jackie Chan shares his top spots to explore in Guilin:
1. Li River: Known for its scenic beauty and tranquility, the Li River cruise reveals breathtaking vistas and iconic landmarks, including the famed “Yellow Cloth Reflection,” featured on the 20 RMB banknote.
2. Longji Rice Terraces: Noted as the third most recommended sight on Trip.Best, these 600-year-old terraces showcase the evolution of agriculture, from reflecting flooded fields to golden waves during the harvest.
3. Reed Flute Cave: As the “Palace of Natural Arts,” this mesmerizing cave enriches the experience with its colorful rock formations and geological features, astounding visitors with its surreal beauty.

Adventure Awaits

For thrill-seekers, Guilin presents the Ruyi Peak, ranked eighth in Trip.Best’s list of attractions. This modern aerial park offers panoramic views of Yangshuo’s limestone ridges amidst exhilarating outdoor activities like suspension bridge crossings and cable car rides.

Historical Significance and Cultural Performance

The historical Solitary Beauty Peak provides another layer of engagement with both scenery and history, being one of the most recognized landmarks in Guilin. Nearby, the Jingjiang Princes’ Palace invites visitors to step back to the Ming Dynasty, immersing them in the rich past of China.

As night falls, the Impression Liu Sanjie performance turns the Li River into a spectacular stage. Directed by the famous filmmaker Zhang Yimou, over 600 performers from local ethnic backgrounds bring traditional folklore to life, creating an enchanting combination of music, music, dance, and vibrant visual storytelling.

A Broader Trend in Travel

Trip.com Group’s showcase reflects a broader trend in global travel, with travelers increasingly prioritizing cultural immersion and slow-paced itineraries over the hurried checklist tourism. Events like “Guilin Night” celebrated Chinese intangible cultural heritage through engaging workshops, traditional games, and local performances.

Final Thoughts

The charm of Guilin lies in its ability to slow down the pace and invite visitors to truly connect with nature and culture. Jackie Chan captures this sentiment perfectly, emphasizing that travelers often remember not just the stunning landscapes but also how they felt about the culture and community around them. As a destination, Guilin offers far more than just scenic views; it provides a holistic experience that resonates deeply with all who wander through its breathtaking landscapes.