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Ascenda Partners with Preferred Travel Group

In a significant move for the travel and financial sectors, Ascenda, a leading loyalty ecosystem, has recently announced its strategic partnership with Preferred Travel Group, the organization behind the renowned I Prefer Hotel Rewards program. This collaboration aims to enrich customer experiences by simplifying the process of converting bank loyalty points into I Prefer points.

Expanding Customer Horizons

Through this innovative partnership, financial institutions in Ascenda's extensive global network will be equipped to allow their customers to seamlessly convert their loyalty points into I Prefer points. This offers customers access to exclusive stays, room upgrades, and valuable member benefits at an impressive selection of over 650 independent hotels worldwide.

What distinguishes this partnership is its focus on delivering aspirational travel experiences tailored to both urban environments and resort getaways. The ability to redeem bank points for hospitality rewards not only benefits consumers but also enhances financial service offerings, bringing forth a new generation of customer engagement that emphasizes personalized travel options.

Strategic Commentary

Paul Smitton, the President of International and Partnerships at Ascenda, articulated the strategic advantages of this partnership, stating, "As upmarket customers seek more distinctive experiences, Preferred Travel Group is a partner that brings differentiated value to both consumers and financial institutions." He expressed enthusiasm regarding the potential to enable point transfers, thus fostering stronger loyalty ties with high-end offerings.

Alongside this sentiment, Lori Strasberg, Senior Vice President of Marketing for Preferred Travel Group, emphasized that this partnership broadens their outreach. She noted, "Our partnership with Ascenda opens up meaningful opportunities to expand the reach of our I Prefer Hotel Rewards loyalty program and broaden our points exchange ecosystem globally." This relationship promises quicker access to redemption opportunities for current I Prefer members as well as Ascenda's partner customers, thereby boosting engagement within Preferred's extensive portfolio of luxury hotels, resorts, and residences.

About I Prefer Hotel Rewards

I Prefer Hotel Rewards stands as the world's largest loyalty program for independent hotels, boasting a membership of over five million individuals worldwide. Operated by Preferred Travel Group, the program offers points, tiered status, and exclusive privileges at a wide array of distinguished properties located in 80 countries around the globe.

About Ascenda

Ascenda specializes in delivering loyalty-as-a-service solutions tailored for financial institutions and global merchants, ensuring they achieve superior returns on investment in customer acquisition, engagement, and retention. With over a decade of reliable performance and a robust client list that includes top-tier global brands, Ascenda is dedicated to facilitating growth, simplifying processes, and crafting unparalleled customer experiences in the loyalty landscape.

For additional information on Ascenda’s pioneering loyalty services, visit their official website at ascenda.com.