#Japan #Shinjuku #EMDM #JOE'S TEA #LOVE COCOA

A Sweet Sustainable Experience Awaits at EMDM TEAROOM

The EMDM TEAROOM, dedicated to both personal well-being and environmental consciousness, will open its doors on July 1, 2025, at the B1F of Shinjuku Marui, operated by Marui Co., Ltd.

Concept Behind EMDM – Eat Me Drink Me

Inspired by the phrase from Lewis Carroll's Alice's Adventures in Wonderland, "Eat Me, Drink Me" embodies the joy of indulging in delightful treats. The philosophy of EMDM emphasizes the equal importance of our health and the planet. To uphold this belief, EMDM curates a selection of exemplary food products from around the world that are kind to both the body and the Earth. Each item, from chocolates to teas, is a perfect gift for self-reward or for loved ones, marrying indulgence with sustainability.

Sustainable Brands Featured

JOE'S TEA

Hailing from London, JOE'S TEA has been offering high-quality organic teas since 2012. Known for its exceptional flavor, this tea brand has won the prestigious Great Taste Award 30 times. Dedicated to maintaining the integrity of the tea leaves, JOE'S TEA practices no-use of pesticides, fertilizers, or insecticides, ensuring a pure product. Furthermore, it uses SFC-certified paper for its packaging, and tea bags are crafted from cane sugar and biodegradable materials, making it an environmentally friendly option. With a price of ¥1,566 (tax included) for a pack of 15, this brand respects traditional tea-making while innovating new values.

Willy's

Willy's is a unique apple cider vinegar brand that has thrived for over 300 years. Utilizing 48 varieties of English apples that cannot be marketed due to their appearance, Willy's prides itself on a production method that emphasizes non-heating, unfiltered, and organic practices. All products are free from artificial additives. The naturally fermented apples generate beneficial bacteria known as 'mother', making it an ideal choice for health-conscious individuals. Their simple packaging design adds a touch of elegance to any kitchen, with prices starting at ¥2,808 (tax included).

LOVE COCOA

Founded in the UK in 2016, LOVE COCOA focuses on high-quality chocolate bars made from premium South American cacao. Committed to sustainability, the brand plants one tree for each bar sold, aiming to counteract environmental damage linked to cocoa cultivation. LOVE COCOA not only invites customers to savor delicious chocolate but also to participate in positive environmental action, with prices beginning at ¥411 (tax included).

H!P CHOCOLATE

An innovative vegan chocolate brand from the UK, H!P CHOCOLATE uses oat milk instead of dairy, providing a creamy texture that's enjoyable for all. Its chocolates are made with top-quality Colombian cacao, ensuring a luxurious taste. Oat milk contributes to reduced water usage and lower CO2 emissions, making this chocolate a sound environmental choice. H!P CHOCOLATE is available at a price of ¥410 (tax included).

Special Campaign to Celebrate the Opening

As part of the grand opening, the first 30 customers who follow our Instagram account and make a purchase will receive either a 25g H!P CHOCOLATE vegan milk chocolate bar or a cup of JOE'S TEA.

Details:

• - Event Period: July 1, 2025 - October 31, 2025
• - Location: B1F Shinjuku Marui
• - Hours: 11:00 AM – 9:00 PM

Embrace the unique blend of indulgence and sustainability at EMDM TEAROOM, where every treat is a step towards a healthier planet.