DEAN & DELUCA Introduces Frozen Ready Meals at GINZA FROZEN GOURMET

DEAN & DELUCA Launches Frozen Ready Meals in Tokyo

In an exciting development for food enthusiasts, DEAN & DELUCA, the renowned gourmet food retailer, will debut its frozen ready meals at Tokyo's GINZA FROZEN GOURMET on April 25, 2025. This marks the company's first entry into retail frozen food, expanding its distribution channels and catering to the evolving preferences of consumers.

Located on the second basement level of Matsuzakaya Ginza, GINZA FROZEN GOURMET is a specialty marketplace that focuses exclusively on high-quality frozen foods. With the motto "Unlocking Deliciousness and Smiles," it aims to bring restaurant-quality meals to the home dining experience. DEAN & DELUCA is thrilled to partner with this innovative venue, as it aligns perfectly with the brand's commitment to quality and customer satisfaction.

The initial product lineup features four gourmet frozen meals:

1. Jambalaya: Priced at ¥1,200 (tax included ¥1,296), this dish combines a sweet sauce made with Indonesian ketchup manis and flavorful spices such as chili powder and turmeric, perfectly complementing the fried chicken and rice. A staple menu item from DEAN & DELUCA, it's a perfect representation of their culinary expertise.

2. Seafood Pilaf with Snow Crab and Multi-Grain Rice: Also priced at ¥1,200 (tax included ¥1,296), this dish showcases the rich essence of lobster-infused tomato sauce, sautéed carrots, and mushrooms, coupled with the delightful flavors of snow crab and small shrimp. It's a luxurious option that elevates any meal.

3. Grilled Chicken with Porcini Cream Fusilli: For a price of ¥1,200 (tax included ¥1,296), this pasta dish harmonizes grilled chicken with a rich cream sauce infused with the earthy notes of porcini mushrooms, creating a decadent flavor experience that clings beautifully to fusilli pasta.

4. Roasted Tomato Amatriciana Penne: Available at ¥1,200 (tax included ¥1,296), this pasta features semi-dried mini tomatoes sautéed with onions and bacon, offering a delightful sweetness that accentuates the savory tomato sauce—making it a satisfying addition to anyone’s dinner table.

DEAN & DELUCA's venture into the world of frozen foods reflects a significant market trend as demand for convenient yet high-quality meal options continues to rise. By expanding its offerings to include frozen ready meals, the company aims to meet the diverse needs of modern lifestyles, ensuring that gourmet cuisine is accessible and easy to prepare.

The transition to offering frozen meals comes after DEAN & DELUCA reinforced its online presence, responding to changing eating habits in today's fast-paced society. The introduction of their frozen meals at GINZA FROZEN GOURMET is a strategic move to connect with new customers and enrich their dining experiences.

With approximately 55 brands and around 350 different products available at GINZA FROZEN GOURMET, customers can enjoy a diverse selection ranging from Japanese, Western, and Chinese prepared dishes to breads, pizzas, and meal kits. This specialty store spans an area of about 10 tsubo (approximately 33 square meters), and the online shopping experience is available at Matsuya’s online store.

With this launch, DEAN & DELUCA aims not only to provide easy access to restaurant-quality meals at home but to foster a delightful culinary experience that brings smiles and satisfaction to customers. As the demand for high-quality, convenient meals grows, DEAN & DELUCA is positioned to lead the charge, continuing its legacy of delivering new and exciting food experiences to all.

For food lovers who value quality and convenience, DEAN & DELUCA’s venture into frozen ready meals promises an innovative approach to dining that anyone can enjoy in the comfort of their own home.