#Japan #Digital Transformation #Tokyo #Canon Marketing #DX Certification

Canon Marketing Japan Updates Its DX Certification

Canon Marketing Japan, under the leadership of President Masachika Adachi, has successfully renewed its designation as a DX (Digital Transformation) Certified Business as established by the Ministry of Economy, Trade and Industry (METI) of Japan. This certification emphasizes the essential role of digital technologies in reshaping society and reflects the company's dedication to addressing social issues through comprehensive solutions that combine its product and IT service offerings.

What is the DX Certification?

The DX Certification System is founded upon the Act on the Promotion of Information Processing. It recognizes organizations that meet essential criteria outlined in the Digital Governance Code, which sets standards for corporate responsibility in an era of digital change. The certification is valid for two years and necessitates a reevaluation process every two years. Canon MJ first achieved its certification in 2021, and it has now been renewed ahead of its expiration in June 2025.

A Commitment to Purpose and Future Marketing Initiatives

Canon MJ sets forth a purpose statement that strives to connect ideas and technology to pave the way for a future that surpasses expectations. Operating as a 'future marketing company,' Canon MJ is deeply invested in solving extensive societal challenges by leveraging marketing strategies in collaboration with a diverse array of stakeholders. This dedication is complemented by the company's goal of enhancing IT solutions, improving profitability across its existing operations, fortifying specialized areas, and fostering new business opportunities for sustainable growth.

Maximizing Human Capital

In its pursuit of sustainable development, Canon MJ is committed to maximizing the value of human capital by focusing on the advancement of its workforce and improving employee engagement. In March 2025, the organization aims for its 14,000 employees to take part in the DX Certification Testing and DX Business Testing, endorsed by the Innovation Fusion Society of Japan, where they previously received the IFSJ Innovation Award for Corporate Excellence and Personal Excellence. To achieve this, Canon MJ is defining roles and visualizing the necessary workforce in alignment with its business strategy, utilizing the Digital Skills Standard promoted by METI to enhance DX capabilities within its team.

Digital Transformation Support Initiatives

To elevate the value offered to customers and society alike, Canon MJ is actively engaged in enhancing its internal productivity and promoting digital sales strategies. This is achieved through ongoing training and development of digital talents, preparing them to address the emergent needs of businesses navigating the complexities of digital transformation.

Evaluation and Components of the Renewal

The recent renewal of Canon MJ’s DX certification underscores the effectiveness of its business practices and governance framework in relation to the administration’s DX initiatives. The assessment involved a self-evaluation based on DX promotion indicators and adherence to the Digital Governance Code, which includes itemizing crucial elements such as:

• - Formulation of management vision and business models.
• - Developing and promoting a DX strategy.
• - Setting performance indicators and revisiting the DX strategy.
• - Engaging in active dialogue with stakeholders.

This recognition reflects Canon MJ’s commitment to transparency in sharing information with stakeholders and providing substantial evidence of its initiatives aimed at enhancing corporate value.

Looking Ahead

Going forward, Canon MJ is steadfast in its mission to solve social and customer challenges through its business activities. This endeavor not only aims to elevate the significance of the Canon MJ group but also to enhance its corporate value in the ever-evolving landscape of digital business. Through these ongoing efforts, Canon MJ aspires to facilitate a transformation that resonates positively across various communities.

For further details on Canon MJ's IT initiatives, please visit: Canon IT Policy