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Microban International Introduces H2O Shield: A Game-Changer in Water-Resistant Textiles

In an ambitious move towards sustainable innovation, Microban International has unveiled its latest product, H2O Shield, a cutting-edge portfolio of PFAS- and PFOS-free water-resistant textile technologies. This launch marks a pivotal expansion for Microban, who has long been recognized for its antimicrobial and odor control solutions in various consumer products. With H2O Shield, the company steps into the realm of water-repellant textiles, addressing growing consumer demands for safer, environmentally-conscious options.

Why H2O Shield Matters

The H2O Shield technology comes as an answer to increasing environmental concerns surrounding traditional water-resistant finishes, particularly those involving harmful chemicals known as per- and polyfluoroalkyl substances (PFAS). These substances are notorious for their persistence in the environment and potential health risks. Recognizing this, Microban has aimed to create effective solutions that not only meet stringent performance standards but also alleviate consumer anxieties regarding chemical safety.

The implementation of H2O Shield allows brands to pivot away from hazardous products without sacrificing quality or efficacy. The technology is designed to provide optimal water resistance while maintaining aesthetic integrity and avoiding common textile defects, such as marking and seam slippage.

Key Features of H2O Shield

H2O Shield is customizable with four unique formulations tailored to specific applications:

• - WR1000: Ideal for low-contact items like shower curtains and canopies, this variant offers comprehensive water repellency.
• - WR1001: Optimized for athletic wear, this formula provides excellent wicking performance for running jackets and ski wear, enhancing comfort during physical activities.
• - WR1002: This formulation addresses issues like color fading and spotting, particularly beneficial for dark fabrics prone to marking, making it suitable for hiking gear and gloves.
• - WR1003: Particularly effective in preventing tear and seam slippage, this is ideal for backpacks and tents where durability is critical.

To enhance compatibility with traditionally difficult fabrics, Microban offers a pretreatment option called WR-P, which not only broadens the range of textile applications but also reduces the necessary amount of water-repellent agent by 15 to 20%, thereby extending treatment durability.

How H2O Shield Performs

Field tests reveal that H2O Shield technology achieves impressive water repellency ratings, consistently scoring 80 or above on the AATCC TM22 spray repellency test. Remarkably, this performance is sustained even after more than 20 home washes, demonstrating the durability of the finish.

In addition to its water-resistant capabilities, H2O Shield integrates seamlessly with other Microban technologies. This synergy enables brands to combine antimicrobial and odor control solutions with water resistance, resulting in multifunctional products that meet a variety of consumer needs. Michael Ruby, President of Microban International, highlighted this unique collaborative framework, noting how it supports partners in ensuring compliance and compatibility while providing essential technical assistance and testing services.

Conclusion

Microban's H2O Shield is more than just a product launch; it symbolizes a commitment to innovation and sustainability in the textile industry. By focusing on eliminating harmful chemicals while providing high performance, Microban sets a new standard for textile manufacturers and consumers alike. With this advancement, Microban continues to lead the way in crafting solutions that enhance product longevity and provide peace of mind to users worldwide.

For more information on H2O Shield and its applications, visit Microban's official website.

About Microban International

Microban International, a part of Barr Brands International, is recognized as a global leader in product protection, offering reliable antimicrobial and odor control solutions through the trusted Microban and Ultra-Fresh brands. With over a century of collective growth and innovation, the company operates from its headquarters in North Carolina, serving markets across North America, Europe, and the Asia-Pacific region.