The Grand Opening of MINABE CRAFT UMESHU Liquor Boutique on December 13th

MINABE CRAFT UMESHU Liquor Boutique Opens

On December 13th, 2021, the first-ever physical location of MINABE CRAFT UMESHU Liquor Boutique will open its doors in front of Gakugei Daigaku Station, attracting both locals and umeshu enthusiasts alike. Known for its craft umeshu, made from the locally grown Nanko plums from Minabe Town, Wakayama, this new establishment promises a unique experience that combines tradition and creativity.

Unique Experience with Craft Umeshu

The boutique is not just about purchasing liquor; it serves as a space to fully immerse yourself in the world of MINABE CRAFT UMESHU. Visitors will be able to enjoy tastings of various types of umeshu and gain a deeper appreciation for the craftsmanship involved in each bottle. The tasting experience allows customers to explore the wide range of flavors and aromas present in these meticulously crafted drinks, promoting a deeper connection to the craft of umeshu-making.

Exclusive Products Just for You

Adding to the boutique's allure, customers can find exclusive items such as the collaboration perfume “Amanoume” developed with Liberta Perfume, using the same plums found in MINABE's umeshu. This unique perfume, with a volume of 100ml and a retail price of ¥11,000, captures the fragrant essence of the Nanko plum, making it an ideal gift or a treat for oneself. Furthermore, the boutique will feature limited-edition labels of umeshu, encouraging collectors and aficionados to explore new flavors.

Taste Test Your Way to Your Favorite

For those who are unsure of their ideal umeshu flavor, the tasting service promises a delightful experience. Guests will have the opportunity to sample various umeshu crafted from different spirits such as gin, whiskey, and awamori, each boasting its own distinct taste and aroma. This makes selecting a personal favorite a fun and interactive experience for everyone.

Store Details

- Store Name: MINABE CRAFT UMESHU Liquor Boutique
- Type: Specialty Retail Store for Craft Liqueurs and Spirits
- Opening Date: December 13th (Saturday)
- Business Hours: 16:30 - 21:00
- Closed: Mondays and Tuesdays

The MINABE CRAFT UMESHU project began with the vision to highlight the cultural significance of umeshu-making, utilizing safe and high-quality Nanko plums from local Minabe farmers. Having established a successful online presence, the brand is venturing to connect with customers directly through physical experiences and tastings. The brand also participates in pop-up events at prominent locations such as Tsutaya Bookstore and GINZA SIX, spreading awareness of this distinctive Japanese craft abroad.