#Japan #Tokyo #Seven-Eleven #Jaga Marukun #Potato Bun

The Resurgence of Jaga Marukun: A Nostalgic Delight Reimagined for Today

Seven-Eleven Japan is once again capturing hearts with the revival of a classic snack: the Jaga Marukun potato bun, originally popular in the Showa era. Scheduled to hit stores across the nation on October 14, this newly crafted treat promises a warm embrace of nostalgia while also appealing to younger generations seeking novel culinary experiences.

A Look Back: The Original Jaga Marukun

The Jaga Marukun was first introduced in 1983 amid a potato boom in America that influenced Japan as well. In a market that was shifting towards healthier, low-calorie options, Seven-Eleven launched this innovative snack - a fluffy bun encasing 27 different fillings in a potato-based dough. Its charming character images and upbeat marketing drew attention, leading to impressive sales, peaking at around 300,000 units per day at its height. The product even claimed the Nikkei Annual Excellence Award in 1984, marking its place in history as a staple snack.

The Development Story of the Revived Version

As part of the 50th-anniversary celebrations for Seven-Eleven's founding, the company decided to revisit its legacy products. Increased public interest and nostalgia for Jaga Marukun inspired the company to bring it back—but with a modern twist. The revamped version combines the irresistible flavor of fluffy potatoes with seasoned ground meat wrapped in a chewy bao-shaped dough.

After an initial phase where it was quietly tested in Saitama in November 2024—generating plenty of buzz online—it quickly became a top-selling item nationally. Such overwhelming positive feedback spurred the decision to make it widely available, ensuring that everyone from older patrons who remember the original to enthusiastic youth could enjoy this special treat.

What to Expect from the New Jaga Marukun

The new Jaga Marukun boasts visual charm resembling a potato, complete with a lovely light-brown hue and visual indentations. Each bun is stuffed with hearty chunks of Hokkaido potatoes, seasoned with ground meat, and characterized by a rich, buttery flavor complemented by a fragrant pepper kick.

Interestingly, the cooking process deviates from traditional methods; the potatoes and meat are prepared separately before being combined, promoting a distinctive flavor that highlights the individual ingredients beautifully.

Alongside the delicious updates, the beloved character from the original ads has made a comeback. In-store displays are designed to evoke a sense of nostalgia, offering patrons a visual connection to the past.

A Special Message from the Team

The dedicated team behind Jaga Marukun expresses their excitement about this revival. They hope that the unique combination of potato and bao will intrigue young customers, while also stirring fond memories for those familiar with the original version. This snack is more than just food; it's an experience meant to bring comfort, warmth, and a sense of joy to everyday life.

As you dive into this delightful bun, expect the delightful interplay of nostalgia and modern flavor to resonate in both your heart and stomach. Enjoy it as a little treat for yourself during busy days or share it during meaningful meals with loved ones. The Jaga Marukun promises to deliver both warmth and a playful surprise in every bite.

Product Details:

• - Name: Jaga Marukun (Potato & Meat)
• - Price: 139 yen (tax inclusive: 150.12 yen)
• - Release Date: October 14, 2023 (available sequentially)
• - Sales Area: Nationwide

For past memories and new experiences alike, the reinvented Jaga Marukun is waiting for you. Don’t miss your chance to taste this piece of history elegantly wrapped in a modern snack.

For more information, visit Seven-Eleven.