#Japan #Tokyo #JT Group #Ploom AURA #Taste Memory

Celebrating Flavor: A Unique Event for Ploom and Its Journey into Taste

Experience the Essence of Flavor with Ploom

From July 2 to July 12, 2026, Ploom Shop in Ginza will host the "Ploom Taste Journey," an event celebrating the first anniversary of the Ploom AURA device. This special occasion highlights the brand's relentless pursuit of flavor and invites enthusiasts to explore the concept of “Taste Memory.” Over the span of ten days, attendees can immerse themselves in an evocative journey through various flavor experiences that bring back cherished memories of exquisite tastes.

The Journey Begins

The Ploom Taste Journey aims to display the essence of taste through over 100 unique memories gathered from various users, artists, and creators, each sharing the most memorable moments linked to their Ploom experiences. This exhibition is crafted to resonate with visitors while unveiling the stories behind these cherished flavors. Each contribution represents a significant connection between personal memories and the shared experience of enjoying a thoughtfully crafted tobacco product.

Featured contributors include:
- Ichiro Yamaguchi (Artist)
- Usugai (Comedian)
- Suzumi Suzuki (Author)

Attendees will have the opportunity to see these testimonials and the narratives that shaped the identity of taste in the Ploom community. Through this display, visitors can reflect on their own memorable moments that revolve around flavor and enjoyment.

Taste the Future: Exclusive Tastings of Developing Flavors

The event will also introduce an exclusive tasting experience featuring new flavors currently in development. Guests will have a thrilling chance to sample various blends crafted with care, focusing on menthol options, flavored menthol, and regular varieties, among others. With guidance on what makes each flavor distinct, participants will gain insights into Ploom's innovative process of flavor development, underscoring the brand's commitment to offering the most satisfying smoking experience possible.

This unique blend of storytelling and experiential tasting is an excellent opportunity for guests to explore the next steps in Ploom's quest for flavor excellence. By engaging with these prototypes, they can begin to envisage the future of taste that Ploom aims to provide.

Celebrating One Year of Ploom AURA

With the Ploom AURA reaching a milestone of one year since its launch, the event marks a significant achievement for the brand, with over five million units sold, making it one of the fastest-selling devices in the history of heated tobacco products. This milestone speaks volumes about the positive reception and appreciation from customers who value both the flavor and design. Through the Ploom Taste Journey, the brand plans to express gratitude to its customers and inspire new encounters with flavor evolution.

The Ploom Philosophy

Rooted in the belief that flavor matters, Ploom continues to innovate within the heated tobacco market. The Ploom AURA is not just a product; it represents the pinnacle of taste, blending precision heating technology with exquisite design. By utilizing the proprietary SMART HEATFLOW technology, customers enjoy an unparalleled level of satisfaction from the purest forms of tobacco flavors, while the HEAT SELECT SYSTEM allows personalized choices tailored to individual preferences.

The design's elegance and functionality are complemented by its organic, curved lines and slim profile, ensuring a comfortable smoking experience. Ploom aims to elevate flavor while promising a satisfying, delightful encounter with every use – all of which will be fully celebrated at this upcoming event.
Join Ploom from July 2 to July 12 at the Ginza shop. Let your senses embark on a delicious journey that redefines what it means to enjoy a beautifully crafted tobacco experience.