WARMGREY TAIL Hosts Its Largest Ever POP-UP Event at Isetan Shinjuku

WARMGREY TAIL's Exciting POP-UP at Isetan Shinjuku

The South Korean brand WARMGREY TAIL, known for its charming animal illustrations that evoke 'quiet humor' and 'warmth', is set to hold its biggest single-brand POP-UP store to date at Isetan Shinjuku, starting August 12. Following last year's successful event, this year's layout has expanded to the second floor, Center Park/The Stage #2 of the main building, making it a grand occasion for fans and newcomers alike.

This year's theme, 'Little House', signifies not just a space for art but also embodies WARMGREY TAIL's dedication to enhancing daily life with artful touches. The brand reimagines the shopping experience by transforming the store into a cozy home, showcasing not only art posters but also bed frames, creating an inviting atmosphere for visitors to immerse themselves in.

A Focus on Japanese Living

Emphasizing the theme of the 'Little House', this year also marks the first appearance of bed linens designed specifically for Japanese homes. These items, including duvet covers and pillowcases tailored to local sizes, will make their debut exclusively at Isetan Shinjuku. Presented on actual bed frames, visitors will see the Rabbit 'Bunny Bunny' design come to life in comfortable living settings, completed with cushion covers and blankets. The use of negative space in the design enhances dreamlike landscapes, inviting rest and relaxation.

Exclusive Towels and Accessories

In addition to the debut of the bed linens, the pop-up store will unveil a collection of six new towel designs, including a hand towel that will be a favorite among many. These towels are the result of a collaboration with SONGWOL TOWEL, a reputable Korean towel manufacturer established in 1949. Featuring whimsical designs like 'Bunny Bunny' and 'Blossom Check', these towels are crafted to highlight the threadwork itself, offering both functionality and artistry.

Exclusive Items Available:
1. Blossom Hand Towel (Sky Blue) - ¥1,430
2. Blossom Face Towel (Black) - ¥2,530
3. Blossom Face Towel (Yellow) - ¥2,530
4. Blossom Face Towel (Sky Blue) - ¥2,530
5. Bunny Face Towel (Pink) - ¥2,530
6. Hand Towel 2-Pack Set (Bunny Bunny Black Line/Pink) - ¥3,300

(Note: All prices include tax.)

Alongside these exclusive towel offerings, the shop will feature limited-time stickers, including designs of 'Polar Bears' walking on ice and 'Armchair Dogs & Cats' sitting on a checkered sofa. Customers purchasing any item will receive one sticker at random.

A Broader Product Range

The variety available at this year's pop-up has expanded significantly. From fabric items like towels and hand cloths to kitchen essentials such as sponges, coasters, aprons, enamel cups, and glasses—visitors will be delighted to explore this diverse selection. WARMGREY TAIL has also collaborated with the notable Korean ceramics manufacturer HANKOOK CHINAWARE to produce fine bone china dishware that will complement the displayed items.

These ceramics, including mugs, saucers, bowls, and plates, feature fresh designs inspired by the 'Bunny Bunny' and 'Cats & Flowers' themes.

Special Events and Giveaways

To enhance the shopping experience, WARMGREY TAIL has organized several special events:
1. For each purchase, customers will receive a random limited edition sticker.
2. Customers spending over ¥5,500 will be among the first 600 to receive a mousepad or sponge (random selection).
3. Customers spending over ¥11,000 will receive a flower hand towel (random selection among different designs).
(Note: Quantities are limited, and gifts will be distributed while supplies last.)

Pop-Up Store Details

WARMGREY TAIL POP-UP STORE
Location: Isetan Shinjuku, Main Building 2nd Floor Center Park/The Stage #2
160-0022 Shinjuku, Tokyo
Duration: August 12 (Wed) - August 18 (Tue), 10:00 AM - 8:00 PM

As a prominent brand in Japan, WARMGREY TAIL, founded in 2015 by illustrator Kim Hangol and art director Lee Hyona, continues to shine in various cultural spots. With roots deeply embedded in the natural world, their creations are a splendid addition to any home, embodying warmth and creativity. They have successfully participated in events like the Seoul Living Design Fair, showcasing the very essence of Korean design to Japanese audiences.

For more updates, visit WARMGREY TAIL's website or follow them on Instagram.

Join the celebration of art and life with WARMGREY TAIL at Isetan Shinjuku!