Samsung Galaxy Joins BTS WORLD TOUR 'ARIRANG' to Enhance Live Concert Experience

Samsung Galaxy Partners with BTS for 'ARIRANG' Tour

Samsung Electronics has announced a significant global partnership with BTS for their upcoming WORLD TOUR 'ARIRANG', aimed at elevating the concert experience for fans across the globe. With their advanced mobile technology, Samsung Galaxy strives to bridge the gap between artists and audiences, creating a powerful connection during live performances.

The iconic K-pop group BTS, along with their dedicated fanbase known as ARMY, has fostered a cultural movement that celebrates self-expression and connection through music. This partnership resonates deeply with Samsung's brand philosophy, which emphasizes creating shared experiences that can transcend boundaries. By integrating music and technology, Samsung aims to provide fans with unforgettable memories that can be captured and shared globally.

Stephanie Choi, Vice President and Head of Mobile Marketing at Samsung's Mobile Experience Division, expressed her enthusiasm for the collaboration: "We believe that technology can enrich everyday experiences. Through this partnership, Samsung Galaxy will serve as a bridge between artists and audiences, transforming concert moments into meaningful experiences that last longer in memory."

With the vision of crafting "meaningful and connected experiences", Samsung is reimagining traditional concert dynamics. The highlight of this initiative is the Samsung Galaxy S26 Ultra, which features cutting-edge AI capabilities designed to capture special moments during live performances. This innovation will allow fans around the world to share their experiences, bringing the energy and excitement of the concert right into their daily lives.

Lee Jae-sang, CEO of HYBE, stated, "Our fans are at the heart of everything we do, and they contribute to shaping our musical journey. Through this partnership with Samsung, we hope fans will enjoy a vivid and immersive concert experience that creates lasting memories."

The 'BTS WORLD TOUR 'ARIRANG'' kicked off in Goyang, South Korea, and is slated to travel to major cities worldwide until 2027. Notably, the tour will feature special events like the 'BTS THE CITY ARIRANG SEOUL' taking place in Seoul from March 20 to April 19, 2026. This event will showcase various immersive experiences leveraging Samsung Galaxy technology at key landmarks throughout the city.

Additionally, fans can participate in interactive activities at the Samsung Gangnam store, including a stamp rally and the creation of original stickers using Galaxy AI's creative studio. Attendees of these activities will also receive exclusive merchandise related to 'BTS THE CITY ARIRANG SEOUL'.

Following Seoul, 'BTS THE CITY' is set to expand to other countries, with Samsung pledging support for the entire tour. Through the Samsung Galaxy platform, fans will be empowered to express themselves, capture important moments, and enhance their daily lives with ongoing innovations.

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