#Saudi Arabia #Riyadh #Anytime Fitness #ABFit

Anytime Fitness Expands into Saudi Arabia

In a significant move for the fitness industry, Purpose Brands LLC has recently revealed its expansion plans for Anytime Fitness in the Kingdom of Saudi Arabia (KSA). This expansion involves a master franchise agreement with the experienced ownership group ABFit, thereby marking a new chapter in the journey of this global fitness giant.

Alignment with Saudi Vision 2030

The agreement coincides with Saudi Arabia’s ambitious Vision 2030, which seeks to enhance the quality of life for its citizens by promoting health and wellness. The introduction of Anytime Fitness clubs is poised to play a crucial role in contributing to this vision. The first club is slated to open in Riyadh during the spring of 2026, followed by an ambitious rollout plan that aims to establish at least 60 clubs over the next six years. This strategic expansion will encompass both men’s and women’s branches, allowing for wider access to fitness facilities across various cities in Saudi Arabia.

Raed Alarabi Alharthi, general manager for ABFit, expressed enthusiasm about the collaboration, stating, "Health and fitness are key components of The Saudi Vision 2030 goals, and we are proud to make this investment and expand access to fitness services across the Kingdom." This sentiment underscores the mutual interest between the Anytime Fitness brand and the Saudi government’s health initiatives.

Enhancing Wellness Initiatives

With this expansion, there exists a significant opportunity to cater to the rising demand for health solutions among Saudi residents. The Ministry of Health has been actively promoting numerous nutrition and physical activity initiatives aimed at encouraging healthy lifestyles. Additionally, the Ministry of Sports supports the increase of individuals engaging in regular physical activity, while the Ministry of Investment creates a conducive environment for investments in the fitness sector. This collaboration presents a vibrant landscape for the growth of fitness clubs and wellness programs.

Asem Abu Eisheh, CEO of Anytime Fitness Saudi Arabia, emphasized the importance of this endeavor, commenting, "Working together with these initiatives and continuous efforts from government entities, we look forward to growing a thriving base of Anytime Fitness clubs that help all people across the Kingdom live stronger, healthier and longer lives." This commitment to growth intertwines with Saudi Arabia’s national narrative of fostering a healthier society.

Global Impact and Community Engagement

With the launch in Saudi Arabia, Anytime Fitness will operate in 49 countries, serving a global membership base of nearly 5 million members. The brand is recognized not just for its accessibility but also for its holistic approach toward health and wellness, offering personalized coaching, nutrition, and recovery services through its clubs.

Stacy Anderson, global president of Anytime Fitness, shared her insights, stating, "As we move with intention to expand the ways Anytime Fitness helps people with their personal health and wellness journeys, this agreement with ABFit and the vote of confidence from the Kingdom is something we deeply respect." She highlighted the growing wellness economy, projected to reach $6.3 trillion in the next decade, emphasizing the significance of investments that lead to broader accessibility in health and fitness solutions.

This expansion also reinforces the presence of Purpose Brands in the region, complementing its other brands including Orangetheory Fitness. Sander van den Born, EVP of Purpose Brands International, welcomed ABFit as the master franchisor, expressing optimism about the positive contribution of Anytime Fitness to Saudi Arabia’s health and well-being.

Conclusion

In summary, the announcement of Anytime Fitness's expansion into Saudi Arabia not only marks a thrilling development for fitness enthusiasts in the region but also aligns with national health initiatives crucial for the country's future. With the commitment from Purpose Brands and ABFit to enhance the health landscape in KSA, the journey toward healthier lives for Saudi citizens is about to take a significant leap forward.