#Japan #Kiehl's #Shibuya #3D Plump Serum

Kiehl's Transforms Shibuya with 3D Plump Serum Pop-up

The iconic skincare brand, Kiehl's, is set to brighten the streets of Shibuya with its immersive pop-up event, the "Kiehl's 3D Plump LAB," from September 4 to 6, 2026. This exciting event celebrates the launch of their newest product, the "3D Plump Serum," which promises to rejuvenate your skin for a radiant glow.

Founded in 1851 in the East Village of New York City, Kiehl's has long been a trusted name in skincare. The company specializes in creating science-backed formulas, and the new 3D Plump Serum is no exception. Designed in collaboration with dermatologists at Harvard Medical School, this serum is part of Kiehl's DS line—a scientifically formulated skincare range. Packed with 15 types of collagen that mimic those found in youthful skin, this serum aims to restore elasticity and deliver a glowing complexion.

To officially kick off this unique pop-up, Kiehl's hosted an opening ceremony on September 3, where special guests Maruyama Rei, a talented actor and model, joined Yoshiyaki, a prominent artist, to discuss the pursuit of happiness through self-care and skincare. This engaging discussion revolved around the theme of joy and well-being, coinciding with the serum's promise of a "happy glow."

During the pop-up, attendees have the chance to experience the serum's signature "plump texture" firsthand through tactile sessions where they can apply the product on their skin. The quick absorption and velvety feel of the serum leave users with immediate satisfaction, and the participants shared their feelings about happiness after trying the serum. Maruyama rated her mood a perfect 120, noting the importance of compliments in boosting happiness, while Yoshiyaki expressed a perfect score of 200, emphasizing the value of self-generated happiness.

Event Details

The Kiehl's 3D Plump LAB will be hosted at the former site of Sanzenri from September 4 to 6, running from 11 AM to 8 PM daily (last entry at 7:30 PM). Admission is free, but advance reservations are encouraged. Guests can explore an immersive LAB-like space reminiscent of an old apothecary, engaging with the unique textures of Kiehl's products and uncovering the science that makes them effective. Those who venture underground will find themselves in a whimsical pink space, creating an atmosphere that embodies the essence of the new serum.

In addition to exploring the serum, visitors can enjoy exclusive pop-up offerings, such as a special "3D Plump Drink" that enhances the feel of plump skin. Attendees who register as friends with Kiehl's official LINE account will receive a complimentary sample of the new serum, while those sharing their moments at the pop-up on social media using the hashtag #3DPlumpSerum can win additional goodies.

Engaging with the Community

Kiehl's is enthusiastic about engaging with the wider community. Alongside the pop-up, a pink "3D Plump Go-Kart" will zigzag through the Shibuya, Harajuku, and Omotesando areas from September 4 to 6, distributing samples of the new serum to passersby, so keep an eye out for their friendly staff along the route.

Furthermore, Kiehl's is launching a "3D Plump Stamp Rally" where participants can complete specific tasks for a chance to win a year's supply of Kiehl's products. Missions include attending the pop-up, posting on social media, and visiting a Kiehl's store for a skin assessment.

Lastly, at Kiehl's stores, customers can partake in AI-driven skin assessments that predict their skin condition 15 years into the future, ensuring that everyone understands their skincare needs. The entire event encapsulates Kiehl's commitment to quality skincare and community engagement, sending a message that healthy skin contributes to a joyous life.

Join Kiehl's at the 3D Plump LAB to celebrate beauty, joy, and the science of skincare.

For more details about the event and the product line, please visit Kiehl's official website.