MOW Special Halloween
2025-10-22 09:33:51

Limited Edition MOW Special Sweet Potato and Pumpkin Ice Cream for Halloween

Limited Edition MOW Special Ice Cream



As Halloween approaches, what could be more delightful than indulging in ice cream specifically made for the season? Enter the MOW Special Sweet Potato & Pumpkin, a limited-edition ice cream offered by Seven-Eleven Japan in collaboration with Morinaga Milk Industry Co. This new treat combines two beloved flavors—the perfectly balanced sweetness of ebisu pumpkin and the refined taste of Kyushu's purple sweet potato. The product will be available from October 21, just in time for the fall festivities.

A Unique Blend of Flavors



The unique combination of these two tastes showcases the premium quality that the MOW line is known for. The pumpkin paste used in this product comes from the ebisu pumpkin, which is characterized by a high sugar content and rich, creamy texture. This offsets the gentle sweetness and delicate aroma of the purple sweet potato purée sourced from Kyushu.

The MOW Special Sweet Potato & Pumpkin features a beautiful marble appearance, allowing you to enjoy both flavors harmoniously in every scoop. Not only does it represent the essence of fall, but its striking orange and purple colors also make it perfect for sharing on social media this Halloween.

MOW Special: A Seasonal Delight



The MOW ice cream series is beloved for its creamy texture that resembles soft-serve ice cream, appealing to people of all ages. The MOW Special variants, also affectionately known as Mow-spec, are only available at Seven-Eleven outlets and are celebrated for their sophisticated flavors derived from high-quality ingredients.

This seasonal offer, inspired by autumn and Halloween, invites ice cream lovers to experience these delightful flavors with both their eyes and their taste buds. With a price point of 210 JPY (tax included: 226.8 JPY), it’s an affordable way to treat yourself or share a festive moment with family and friends.

Tie-In for the Season



As Halloween festivities ramp up, the new MOW Special flavor is ideal for gathering with loved ones or enjoying as an indulgent treat for yourself at home. The marriage of rich milk with the contrasting flavors of sweet potato and pumpkin enhances the overall experience. The smooth texture and creamy richness invite a lasting enjoyment, and the blend of flavors creates a memorable ice cream eating experience.

The beautiful marbling of the ice cream also adds a visual element that elevates your fall celebration. Each mouthful offers a delicious blend of sweet potato and pumpkin that creates a festive atmosphere, making it the ideal companion for cozy gatherings.

Final Thoughts



MOW Special has once again launched a product that excels at delivering the seasonal tastes we crave in the fall, while also appealing to the memories of Halloween. Each scoop of the MOW Special Sweet Potato & Pumpkin allows you to savor the essence of autumn and the spirit of Halloween all in one delightful dessert.

Do keep in mind that availability is limited, and prices may vary by location. Make sure to check with your local Seven-Eleven for stock and regional offerings!

_Hurry and grab yours before they disappear!_


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Topics Consumer Products & Retail)

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