Matt Adams Promoted to Global COO at Assembly; Clare Chapman to Lead Europe

Major Leadership Changes at Assembly Media Agency



In a significant strategic move, Assembly, a prominent global media agency under the Stagwell network, has announced the elevation of Matt Adams to Global Chief Operating Officer. Simultaneously, Clare Chapman has been appointed as the new CEO for Assembly Europe. Both changes take effect immediately and reflect the agency's commitment to enhancing its global leadership.

Matt Adams: A Visionary Leader


Matt Adams, previously the CEO of Assembly Europe, has been an industry leader known for his innovative approach and deep understanding of client dynamics. Since taking the helm in Europe in 2023, Adams has successfully spearheaded expansion efforts, particularly in key markets such as Poland. His leadership has not only increased the agency's footprint but has also secured prestigious clients like Estée Lauder and Pipedrive, significantly boosting Assembly’s market presence.

Under Adams's leadership, Assembly Europe also achieved B Corp certification, a testament to their commitment to social and environmental responsibility—an achievement that aligns with the growing demand for corporate accountability. In his new role as Global COO, Adams's responsibilities will extend beyond Europe to encompass comprehensive operational leadership across the agency’s global landscape.

“I’m honored to take on the Global COO role at such an exciting time for Assembly,” Adams expressed. “Our talented teams worldwide are doing extraordinary work, and I’m looking forward to enhancing our operational excellence.”

Clare Chapman: Driving Growth in Europe


On the other hand, Clare Chapman steps into her role as the Europe CEO with a focus on accelerating growth and deepening client relationships across Europe and the UK. With over 25 years in the media industry, including previous leadership roles at renowned agencies, Chapman is poised to make a significant impact. She has a proven record of not just securing major client wins but also fostering collaborative and innovative team dynamics.

“I am incredibly excited to join Assembly at such a pivotal moment,” Chapman stated. “The momentum we have in Europe is impressive, and I look forward to collaborating with our teams to drive further innovation and deliver substantial results for our clients.”

Chapman’s leadership will see her oversee Assembly Europe’s product development, client services, and marketing strategies, streamlining the organizational structure to optimize results.

A Calculated Move for Assembly


Rick Acampora, the Global CEO of Assembly, lauded both appointments, describing Adams's promotion as testament to his inspirational leadership and Chapman’s potential to accelerate European growth. “Matt has been a critical force behind our success in Europe, and Clare brings a wealth of experience and vision to drive us forward,” he commented.

As Assembly looks to strengthen its position as a leader in integrated media solutions, these appointments reflect a strategic focus on fostering innovation, operational efficiency, and client-centric growth in a rapidly evolving industry landscape. Both Adams and Chapman are committed to addressing the complexities of modern media, ensuring the agency stays ahead of the curve in delivering high-impact solutions to clients around the world.

For more information on Assembly and its innovative approach to media, please visit assemblyglobal.com.

Topics Business Technology)

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