#USA #Redmond #Centific #Flow #Localization

Centific Unveils Flow: AI at the Heart of Global Localization

On February 10, 2025, Centific, a prominent AI data foundry, unveiled Flow, a cutting-edge localization application that promises to revolutionize how enterprises manage global content. As the demand for efficient and high-quality localization grows, Flow aims to address the challenges of traditional localization processes that often hinder businesses from reaching diverse audiences effectively.

A Game Changer for Businesses

With the global language services market valued at an astonishing $64.7 billion and projected to grow at a 7% compound annual growth rate, many businesses find themselves grappling with rising costs and delays in localization. Flow seeks to tackle these inefficiencies head-on, enabling companies to streamline their workflows significantly. The application integrates seamlessly with existing Content Management Systems (CMS) and Translation Management Systems (TMS), allowing for a smoother transition without the need for a complete tech overhaul.

AI and Human Expertise Combined

At its core, Flow harnesses the power of AI to enhance localization workflows while leveraging human expertise to maintain high-quality standards. Centific claims that Flow can reduce localization costs by up to 31% and accelerate key processes by an impressive 77%, making it a vital tool for businesses looking to expand globally without stretching their budgets.

Features of Flow

Flow stands out from other localization tools due to its robust features:

• - Faster Time to Market: Cut localization times significantly by up to 77%.
• - Cost Optimization: Reduce expenses associated with localization while ensuring top-notch quality.
• - Integration Capabilities: Easily integrate with existing systems or use as a standalone solution, offering flexibility.
• - Scalability: Whether translating into five languages or fifty, Flow allows businesses to scale their efforts efficiently.

User-Friendly Design

One of the strengths of Flow is its user-friendly interface, designed for teams with varying levels of technical expertise. The application includes self-service onboarding tools that enable rapid project initiation, empowering companies to leverage AI technologies without extensive training.

Centific's Proven Track Record

The launch of Flow is a testament to Centific's dedication to innovation in the localization space. Venkat Rangapuram, CEO of Centific, highlighted the importance of swift and impactful localization: "Global businesses face a growing challenge localizing content to resonate with diverse audiences. Flow helps companies break through these barriers, making localization faster, smarter, and more scalable than ever before."

Centific's expertise has already been showcased through successful collaborations, including aiding a global music streaming service to expand its localization efforts effectively. By utilizing AI-driven translation paired with human feedback, they tripled the client's translation output while maintaining cultural relevance.

Conclusion: A New Era of Localization

With Flow, Centific is poised to redefine localization processes for businesses looking to improve their global outreach. As more companies recognize the necessity of addressing the localization challenge, Flow offers a comprehensive solution that empowers brands to communicate clearly and confidently.

For businesses eager to transform their localization approach, Flow is now available and ready to facilitate a new era of content delivery. For more details, visit centific.com/flow or schedule a demo today.

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About Centific: Centific is at the forefront of AI innovation, specializing in transforming raw data into actionable insights for the future of AI deployment. The company focuses on collaborative practices from academia to industry, ensuring a sustainable approach to real-world challenges in artificial intelligence.