#USA #Austin #FIA WEC #FAGE #Lone Star Le Mans

FAGE Announces Exciting Partnership with Lone Star Le Mans

FAGE International S.A., renowned globally for its exceptional Greek yogurt, has made headlines by declaring a multi-year partnership with the FIA World Endurance Championship's Lone Star Le Mans. This groundbreaking collaboration solidifies FAGE's commitment to connecting with motorsports enthusiasts and further promotes the culinary art for which the brand is celebrated.

Bridging Culinary Excellence with Racing

The announcement, made on September 2, 2026, at the company's headquarters in Luxembourg, was met with enthusiasm from both FAGE and the FIA. Athanassios Filippou, the CEO of FAGE, emphasized the alignment of values between the two organizations, stating, "Our alliance with FIA WEC Lone Star Le Mans connects two entities deeply rooted in tradition, craftsmanship, and performance." This partnership not only elevates FAGE's profile in the competitive world of racing but also provides a unique avenue to showcase their premium yogurt products.

As part of the agreement, FAGE will introduce its yogurt offerings through engaging culinary experiences at the Lone Star Le Mans event. Attendees will have the opportunity to savor exclusive flavors available at the Le Mans Spirit Club, enhancing their racing weekend with gourmet sensations.

A Commitment to Performance

Marius Louvet, FIA's Marketing and Communication Director for the World Endurance Championship, expressed his excitement about FAGE's new role. He remarked, "We are thrilled to welcome FAGE as a partner for Lone Star Le Mans. Their international brand presence underscores the FIA WEC's ability to attract interest from beyond traditional motorsport circles."

This partnership marks a significant new chapter for both organizations, as FAGE aims to enrich the spectator experience with a tangible presence at the event held at Circuit of The Americas (COTA). Attendees can look forward to various activities highlighting FAGE's commitment to delivering an unforgettable race weekend.

Enhancing Fan Engagement

With the introduction of innovative activations at the event, fans will have numerous opportunities to interact with FAGE's brand through both on-site experiences and engaging digital content. This approach aims to extend the celebration of endurance racing while allowing FAGE to share its culinary expertise with racing aficionados worldwide.

As the competition showcases cutting-edge race prototypes and production sports cars, FAGE’s engagement will perfectly complement the excitement of witnessing world-class racing. The FIA World Endurance Championship is revered for its thrilling display of speed, strategy, and human performance, making FAGE an exemplary partner in this high-stakes environment.

About FAGE

Founded in Greece in 1926, FAGE has evolved from its origins into a premier international dairy company. The brand is best known for its Greek yogurt, which has garnered a loyal following in over 30 countries. Through its focus on quality and taste, FAGE inspires health-conscious living and dedication to culinary craftsmanship.

In summary, FAGE's partnership with the Lone Star Le Mans race represents a thrilling intersection of motorsports and culinary excellence. As FAGE works to bring its flavorful offerings to the racing community, fans can look forward to an enhanced experience during what promises to be one of the most celebrated events in the racing calendar. The combination of tradition, performance, and excitement makes this partnership a remarkable venture for both parties involved.