LIPPS Launches New Stylist Shampoo and Treatment Campaign in Shinjuku

A Bold New Campaign from LIPPS

LIPPS, a leading men's cosmetics brand based in Shibuya, Tokyo, is excited to announce the launch of its new campaign for the "Stylist Shampoo & Treatment." Set to kick off on May 4, 2026, this large-scale advertisement will grace the walls of the Shinjuku Metro Promenade, featuring a lineup of seven popular influencers from various backgrounds, including the famous YouTuber Tetsuya from Tokai OnAir and the stunning Kirari Suzanne who also appeared in Netflix's hit series "Love Equal."

LIPPS aims to convey the beauty of living authentically and stylishly through this campaign. The creative slogan "YOUR STYLIST. Styling starts with shampoo." highlights the importance of establishing a strong foundation for hairstyling, which reflects the insights gained from everyday salon work at LIPPS Hair. The essence is clear: good grooming starts right from the wash.

A Closer Look at the Influencers

The advertisement will feature a diverse group of influencers with unique characters and hairstyles, all showcasing the washing process with the "Stylist Shampoo & Treatment". Their images will be integrated into the product packaging design, giving a bold and authentic glimpse of their personalities. Each influencer captures a different aspect of beauty, enhancing the visual impact of the campaign.

The excitement around the product stems from its strong connection to LIPPS Hair's reputation. Targeting the Generation Z demographic, LIPPS Hair boasts an annual customer footfall of around 380,000, a testament to its popularity among young men seeking stylistic advice and high-quality products. The "Stylist Shampoo & Treatment" was created with the goal of replicating that luxurious salon experience right at home, allowing users to enjoy the soothing sensation and deep cleaning just like they would in a professional salon setting.

The Essence of LIPPS

Founded in 1999, LIPPS has carved a niche for itself as a quintessential men’s beauty brand, known for its high-quality salon and product offerings. With 36 locations nationwide and ongoing efforts to innovate and respond to customer feedback, LIPPS continues to stay ahead of trends. Their slogan, "Boys, Be Beautiful!" echoes a message of freedom and happiness, encouraging individuals to embrace their true selves. It aligns seamlessly with the goal of the latest campaign: to promote individualistic beauty and the joy of self-expression.

For men looking to enhance their hair care routine with salon-quality products, LIPPS delivers precisely that. Keep an eye out for the campaign starting May 4, blending style, creativity, and authenticity all in one!