Nature's Way Revamps Alive!® Multivitamin Line with New Superfood Antioxidant Powder Blend

Nature's Way Enhances Alive!® Multivitamins

Nature's Way, a leader in the health and wellness industry for over five decades, has recently unveiled significant improvements to its popular Alive!® Multivitamin series. The reformulation features a new Superfood Antioxidant Powder Blend, enriching the product's nutritional profile to better serve health-conscious consumers. This blend includes a mix of plant-based antioxidants sourced from nutrient-dense ingredients like carrots, pomegranate extracts, blueberries, spinach, and apples.

In a revealing survey conducted by Nature's Way, it was found that while most consumers recognize the importance of antioxidants—crucial for fighting free radicals—many still struggle to incorporate sufficient amounts into their diets. The statistics are telling; nearly 75% of those surveyed admitted they do not consume enough antioxidants through their food intake. The Centers for Disease Control and Prevention (CDC) underscores this concern, reporting that only 10% of American adults meet the recommended daily intake of fruits and vegetables.

With the enhanced Alive!® Multivitamins, these products now combine essential vitamins C, E, beta-carotene, and the new Superfood Antioxidant blend into a single, convenient daily supplement. According to Andrew Hartshorn, Chief Marketing Officer at Nature's Way, these changes aim to ease the common struggles many Americans face in meeting their nutritional needs. He stated, "We believe nature can support general health and wellness. By enriching our Alive!® line with superfood antioxidants, we make it easier for everyone to nourish their bodies, regardless of their dietary lifestyle."

The reformulated products include popular choices among consumers: Women's Multivitamin, Men's Multivitamin, Women's 50+ Multivitamin, and Men's 50+ Multivitamin, all offered in both tablet and gummy formats. Retail pricing for the Alive!® Tablets (50 count) and Alive!® Gummies (60 count) is set at $12.49, with availability in stores and online at platforms like Amazon.com starting January 2025.

This reformulation marks a significant progression for Nature's Way, as it continues to innovate based on the latest nutritional research and consumer feedback. The brand has committed to producing over 1,000 different supplements—from probiotics to herbal products—each designed to help consumers achieve holistic wellness.

Nature's Way, founded in 1969, has long upheld values of integrity, wisdom, and authenticity in the health industry. Its mission is to promote natural remedies and nutritional equity through high-quality, meticulously crafted products. With this new product enhancement, Nature's Way invites consumers to better support their health and take proactive steps towards achieving optimal well-being. To learn more about their offerings, visit NaturesWay.com.

Please note: These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.