MeasureUp Recognized with International e-Assessment Award for Best Talent Assessment Initiative

MeasureUp Celebrates International e-Assessment Award Win

In a significant recognition of its innovative efforts in the field of digital assessments, MeasureUp has been awarded the 2026 International e-Assessment Award for Best Workplace or Talent Assessment Project. The award highlights the company's flagship platform, iTalentUp, which revolutionizes the way employers evaluate technical skills for hiring.

Transforming Recruitment Practices

MeasureUp, a renowned global provider of digital assessment and certification solutions, has dedicated years to improving the efficiency and fairness of hiring processes. The iTalentUp platform embodies this vision by shifting the focus from traditional CV-based assessments to more objective, skill-centered evaluations. This innovative approach allows employers to gain insights into candidates' actual abilities much earlier in the hiring process, encompassing a range of competencies such as programming skills, problem-solving capabilities, cognitive aptitude, and even language proficiency.

Sam Brocal, CEO of MeasureUp, emphasized the importance of this recognition, stating, "This award validates a conviction we have held for years; the future of technical hiring is skills-based, not CV-based. After more than two decades helping professionals prove their skills through certification readiness, extending that expertise into talent assessment with iTalentUp was a natural step. Employers get reliable evidence of real capability earlier in the process, and candidates get the opportunity to demonstrate what they can actually do. When assessment is rigorous and fair, everyone wins."

A Moment of Growth for MeasureUp

The timing of this accolade is particularly noteworthy as MeasureUp is currently undergoing significant expansion. As it develops iTalentUp, the company is simultaneously reinforcing its broader service offerings through the MeasureUp Alliance, an end-to-end program aimed at aiding certification providers in achieving global readiness through realistic practice tests and comprehensive analytics.

With strategic collaborations forming a crucial element of its growth strategy, MeasureUp has recently forged an official partnership with ServiceNow University. This collaboration entails the creation of official practice tests for ServiceNow certifications, further supporting professionals as they pursue both foundational and specialist credentials.

"Organizations no longer want certifications that measure theory alone; they need reliable evidence of the skills their workforce truly requires," said Jesús Sierra, CMO of MeasureUp. This shift towards skill-based assessments reflects a broader trend in the industry, aligning with businesses' growing demand for practical and applicable skills.

A Global Reach

Founded in 1997, MeasureUp has established itself as a key player in the digital assessment landscape, helping learners, professionals, certification providers, training organizations, and enterprises across over 180 countries. With over 10 million tests taken and 8.2 million trained students globally, the company is well-positioned to continue its trajectory of growth.

In conclusion, the 2026 International e-Assessment Award signifies more than just a trophy for MeasureUp; it represents a pivotal moment in the evolution of hiring practices. By emphasizing skills as the core of assessment, MeasureUp is not just shaping its future but also the future of the recruitment landscape as a whole. As it accelerates its international expansion, the company's commitment to creating trusted, skills-based solutions paves the way for a new standard in workforce development and certification readiness.