#Japan #Digital Transformation #Tokyo #Cocoo Corporation #Japan Venture Awards

Cocoo Corporation Achieves Recognition at Japan Venture Awards

Cocoo Corporation, based in Chiyoda, Tokyo, has achieved a remarkable milestone by receiving the Special Jury Prize at the 25th Japan Venture Awards held on December 18, 2025. This recognition underscores Cocoo's commitment to fostering digital transformation in the workforce, an essential need in today’s shifting labor landscape.

What Are the Japan Venture Awards?

The Japan Venture Awards celebrate innovative and growth-oriented ventures that tackle social challenges. Established by the Organization for Small & Medium Enterprises and Regional Innovation, Japan, these awards aim to highlight exemplary entrepreneurs as role models, thereby encouraging the start-up climate in Japan. This year, the attendance of numerous esteemed guests, including government officials from the Ministry of Economy, Trade and Industry, made the event even more significant.

Learn more about the awards at their official site.

CEO's Vision for a Dynamic Workforce

Cocoo's CEO, Yusuke Irie, expressed deep gratitude for receiving this accolade. He emphasized that the future requires a societal commitment not just to efficiency but to valuing individuals’ time, fostering an environment where everyone can thrive. Irie articulated his belief that Cocoo's 'Human Resources x Digital' initiatives directly contribute to creating a richer life for its employees, and he affirmed the company’s commitment to bridging Japan's labor gaps while promoting inclusivity and diversity.

Cocoo's Commitment to Tackling Social Issues

Cocoo’s business model revolves around providing digital transformation services aimed explicitly at solving critical social challenges like labor shortages. Their flagship 'DX Talent Services' focuses on tapping into existing human resources and enhancing productivity through technology. Known for developing personnel with no prior digital experience, Cocoo plans to elevate individuals in the workforce, nurturing them into key players in the digital economy.

The dual focus entails:

• - Empowering Existing Talent: Hiring individuals with no digital background and providing high-quality training to develop them into valuable digital resources.
• - Improving Individual Productivity through Technology: Elevating the digital literacy of employees to bolster their productivity.

This approach is set to address labor shortages exacerbated by demographic challenges, ultimately aiding both corporate and governmental digital transformation efforts.

A Localized Approach to Digital Transformation

Cocoo has also embraced a unique strategy known as the “Locally Sourced Digital Talent” model. This initiative aims to create digital ecosystems in regional areas suffering from severe labor shortages by employing local, digitally inexperienced individuals and developing them into skilled digital professionals.

Through this initiative, Cocoo hopes to:

• - Generate local employment opportunities,
• - Equalize salary disparities across different regions,
• - Enable local companies to advance their digital transformation.

Cocoo has set an ambitious goal to establish 30 local hubs by 2030 as part of its “VISION 2030,” aiming to be the leading provider of digital talent in Japan, enhancing productivity, and ensuring a vibrant work culture.

About Cocoo Corporation

Founded in February 2019, Cocoo Corporation has been at the forefront of providing digital transformation support to businesses and municipalities. With a vision of creating a society where diversity and inclusion are the norms, Cocoo actively promotes the participation of diverse talent in the workforce. Over 82% of Cocoo's employees are women, and their support programs for aspiring digital professionals have earned the company accolades such as the second place at the Forbes JAPAN WOMEN AWARD 2023.

Cocoo’s holistic approach is deeply embedded in its core values, encouraging ownership and proactive behavior among its diverse workforce. As the company continues to navigate the challenges of the future, it remains committed to fostering an inclusive workplace where everyone can flourish.

For more information about Cocoo, visit their website at cocoo.co.jp.