#Japan #Tokyo #Tokyo Government #Communication Excellence Awards #Audience Prize

Tokyo Communication Excellence Awards: Celebrating Effective Communication

The Tokyo Metropolitan Government continuously strives to enhance the communication skills among its departments and promote an effective public information strategy. In an effort to recognize outstanding communication practices, the third edition of the Communication Excellence Awards will take place, spotlighting exemplary initiatives that echo the city's commitment to transparency and engagement with the public.

Introduction of the 'Audience' Prize

This year, a new category, the 'Audience' Prize, has been instituted, allowing Tokyo's employees to vote on the most impressive projects submitted by various city departments. A total of 103 projects were nominated this year, showcasing the diversity and creativity of the communication strategies employed by the government. After a rigorous selection process, 12 finalists have emerged, and their projects will be recognized during the upcoming ceremony.

Event Details

The award ceremony is scheduled to take place on February 17, 2023, from 2:30 PM to 3:30 PM at the Main Hall, 5th Floor, Tokyo Metropolitan Government Building located at 2-8-1 Nishi-Shinjuku, Shinjuku Ward. The event will include time for registration from 2:00 PM to 2:20 PM.

Ceremony Agenda:

• - 2:30 PM to 3:00 PM: Results Announcement

Announcements will cover projects that received recognition, excluding the grand prize, along with feedback from the final judging panel.

• - 3:00 PM to 3:30 PM: Awards Ceremony

Governor Yuriko Koike will announce the grand prize, award trophies in various categories, and hear from the grand prize winner. The event will conclude with photographs taken with the governor, final judges, winners, and finalists.

Notable Participants

The ceremony will feature officials from the Tokyo government, including:

• - Governor Yuriko Koike
• - Deputy Governors: Nakamura, Miyasaka, Kurioka, and Matsumoto
• - The final judging panel comprises esteemed figures from the public relations community:

- Rina Matsumoto, Vice President of the Japan Public Relations Association
- Campbell Hanley, Managing Director at Weber Shandwick
- Ikue Morishita, Editor-in-Chief of 'Brain' Monthly Magazine
- Keisuke Kobayashi, Senior Director at McCann Erickson

Categories of Awards

The awards being given will fall under several categories, including:

• - The Grand Prize: Awarded to the initiative deemed most impactful based on a holistic assessment of the submissions.
• - PR Strategy Award: Recognizing optimal media planning that aligns closely with policy goals.
• - International PR Initiative: For projects that effectively communicated with international audiences and promoted Tokyo's attractions.
• - Creativity Award: Celebrating innovative and high-quality communication efforts that drew public interest.
• - In-House Production Award: Honoring initiatives that achieved notable success using budget-conscious innovative ideas.
• - Audience Prize: Voted on the day of the ceremony by government employees to recognize the most outstanding project.

Coverage Information

Press will have the opportunity to cover the event in an open capacity. To secure a spot for media coverage, interested parties must submit a request by noon on February 16. Due to space restrictions, video crews are limited to one per organization, and only one representative for photography and penwork per media outlet will be allowed.

For this prestigious event, a detailed overview of media guidelines will be provided to ensure compliance with all necessary protocols, such as carrying valid press identification and adhering to designated coverage areas.

This event not only serves to recognize outstanding communication initiatives but also to foster a renewed sense of commitment to effective public relations within the Tokyo metropolitan government, aiming to enhance public engagement and support community interests across the board.