Torchy's Tacos Partners with U.S. Soccer Foundation to Boost Youth Soccer Access

Torchy's Tacos Teams Up with the U.S. Soccer Foundation

As the enthusiasm surrounding soccer grows throughout the summer months, Torchy's Tacos has announced its partnership with the U.S. Soccer Foundation to support access to soccer for children in underserved communities. This initiative is a part of a family-oriented campaign aimed at bridging the gap between families and the beautiful game.

Campaign Overview

Starting from June 11 through July 19, a portion of proceeds from Torchy's Tacos kids meal sales will directly benefit the U.S. Soccer Foundation. This campaign includes both in-store and online orders, making it accessible for families everywhere. The funds raised will contribute to various initiatives by the U.S. Soccer Foundation that focus on creating safe spaces for children to learn and play soccer, training coach-mentors, and providing vital opportunities for growth and development through the sport.

To make this campaign even more engaging, Torchy's is introducing a special “Soccer Connects Us All” collectible cup along with an interactive sticker sheet in its kids meal offerings, allowing children to personalize their meals and celebrate their love for soccer.

A Lasting Partnership

This summer initiative marks the beginning of a more extensive collaboration between Torchy's Tacos and the U.S. Soccer Foundation. The partnership aims to expand on the foundation's successful programs and ensure that more children have access to soccer. Torchy's has been actively involved in supporting local youth soccer groups and community initiatives, providing meals and resources that help encourage healthy, active lifestyles.

Paul Macaluso, CEO of Torchy's Tacos, expressed excitement about this partnership: "We’re thrilled to align with the U.S. Soccer Foundation at such a pivotal time as soccer continues to bring families together. Giving back is essential to our brand, and we're proud to support their mission to create more opportunities for children to play and build memories through soccer."

The Impact of Soccer

As soccer participation rises, the partnership underscores a commitment to fostering stronger communities by removing barriers to play. The important work done by the U.S. Soccer Foundation has significantly contributed to youth development in underserved areas by providing safe play spaces and trained mentors.

Ed Foster-Simeon, President and CEO of the U.S. Soccer Foundation, shared the importance of this partnership: "Collaborators like Torchy's enable us to extend the reach of our programs, providing essential resources for children to thrive through soccer. Together, we can create an environment where kids experience the joy, connection, and confidence that soccer brings."

Exciting New Kids Meals

Earlier this year, Torchy's revamped its kids meal offerings to provide customizable options that cater to children aged 12 and under. Each meal includes a choice of entrée, such as a taco or quesadilla, paired with sides like chips or rice, along with a drink. A coloring sheet fashioned from the menu enhances the dining experience, allowing kids to enjoy their meal creatively.

Families eager to be a part of this summer's soccer celebration can visit any Torchy's Tacos location or order online from June 11 through July 19 to take advantage of the special kids meal promotion. With every meal purchased, families not only delight in delicious food but also contribute to the U.S. Soccer Foundation's mission to promote healthy lifestyles and provide opportunities for youth.

U.S. Soccer Foundation's Vision

The U.S. Soccer Foundation is dedicated to delivering soccer-based developmental initiatives in under-resourced communities. Established as a legacy of the 1994 FIFA World Cup, it continues to provide accessible play spaces and programs that instill hope and foster well-being among youth. With more than 900 mini-pitches installed to date, the foundation is on track to reach over 1,000 by 2026, engaging 1.2 million youth through its impactful programs in the past year alone.

In summary, the partnership between Torchy's Tacos and the U.S. Soccer Foundation represents a powerful effort to harness the spirit of soccer to help children thrive. By participating in this campaign, families not only enjoy tasty meals but also contribute to a brighter future for young athletes nationwide.