BIGO Ads Marks Five Years of IAB OM SDK Certification, Promoting Advertising Transparency

BIGO Ads Maintains IAB OM SDK Certification for Five Years

BIGO Ads, an innovative advertising platform utilizing deep learning technology, has once more secured its compliance with the IAB Tech Lab's Open Measurement SDK (OM SDK). This milestone marks five successful years of certification, reaffirming BIGO Ads' role as a leader in promoting transparency and standardization within the global programmatic advertising landscape.

The IAB's OM SDK serves as a universal standard recognized across the programmatic advertising industry. This framework allows third-party verification partners, like IAS and DoubleVerify, to gather essential metrics such as ad viewability and user interaction by following the Open Measurement Interface Definition (OMID). Furthermore, adherence to methodologies approved by the Media Rating Council (MRC) guarantees that metrics related to exposure rates and viewability are consistent with established industry standards, thus enhancing reliability.

Recognizing the significance of a verifiable and quantifiable advertising environment, BIGO Ads has long committed to ensuring that advertisers can access accurate data reflecting genuine user engagement. By employing a unified viewability standard, advertisers are empowered to easily discern authentic traffic visible to users. This approach also facilitates consistent cross-platform measurement, effectively resolving inconsistencies stemming from varied metrics collected by different third-party SDKs.

For developers, the OM SDK offers the advantage of a single integration that supports multi-party verification, significantly improving technical efficiency by eliminating the need for multiple SDK installations. Additionally, through this SDK framework, advertising quality can be quantitatively assessed, thereby fostering trust amongst partners and enhancing negotiation power in commercial agreements.

In the financial domain, BIGO Ads, a strategic business unit of JOYY Inc. (NASDAQ: JOYY), demonstrated robust growth with an impressive 29% year-over-year revenue increase and a 9% quarter-over-quarter growth in Q2 2025. The publisher SDK adoption rate surged, culminating in a nearly 80% rise in traffic compared to the latter half of 2024, underscoring BIGO Ads' competitive edge and growth trajectory in the advertising ecosystem.

Aside from its commitment to transparency in advertising, BIGO Ads is also expanding its global influence. Recently, the platform participated in DMEXCO 2025, the largest event for digital marketing and programmatic advertising in Europe, where it shared crucial insights into the evolution of programmatic advertising, reinforcing its reputation in the industry worldwide.

In summary, BIGO Ads's consistent adherence to the IAB OM SDK certification not only showcases its dedication to advancing transparency within advertising but also highlights its operational success and growth on a global scale. As it continues to innovate and adapt, BIGO Ads is poised to set industry standards while maintaining a strong presence in the dynamic world of programmatic advertising.