Explore Seasonal Treats at Akafuku's Special Event in Shinjuku
Akafuku, a renowned Japanese confectionery brand, will showcase its exquisite treats at the 'Shuichi National Delicious Food Expo' held at Keio Department Store, Shinjuku, from October 7 to 13, 2025. This event features an exclusive opportunity to savor Akafuku mochi, which will be freshly prepared live on-site, accompanied by roasted hojicha tea, providing a unique dining experience in the heart of Tokyo.
The highlight of this event will undoubtedly be the live demonstration of making Akafuku mochi, which is a traditional Japanese sweet famous for its soft texture and delightful filling of sweet red bean paste. Guests will be able to witness expert artisans shaping these delicious confections, making it a special occasion for both locals and visitors alike. The combo of freshly prepared mochi and hojicha promises to invigorate the taste buds and offer a taste of Ise’s rich cultural heritage.
In addition to Akafuku mochi, attendees can indulge in special offerings from Isuzu Tea House, Akafuku’s Western-style confectionery brand. For this autumn season, they are introducing a limited-edition chestnut cream cornet, available as part of an exclusive dining set that pairs it with fragrant adzuki tea. This delightful combination promises to celebrate the flavors of the season, ideal for enjoying on-site or taking home.
Moreover, Isuzu Tea House will present various new products including the 'San Maron Mochi,' crafted from delicious chestnuts, and the 'Chestnut Dorayaki,' which is making its debut in the Kanto region. These products exemplify the harmonious blend of traditional Japanese ingredients and contemporary dessert styles, offering something for every sweet lover.
Visitors can also opt to take home a range of convenient carry-out options, including traditional Akafuku items like the 12-piece Akafuku mochi and assorted flavors of mochi, such as chestnut and strawberry. The event will feature a specialty tea line as well, including the popular hojicha tea bags for those wishing to recreate the experience at home.
This year's 'Shuichi National Delicious Food Expo' is not just about tasting; it’s an immersion into Japan's rich culinary landscape where regional specialties are celebrated. In total, over 40 merchants will showcase their finest products, giving attendees an insight into the variety and excellence of Japanese cuisine.
The Akafuku and Isuzu Tea House stands will be located on the 7th floor of Keio Department Store, operating from 10 AM to 8 PM daily, with final closing on the last day at 5 PM. For those who wish to experience Akafuku's authentic flavors and the artistry behind these traditional sweets, this event is a must-visit.
Akafuku has a historic legacy tracing back to 1707, and the company continues to uphold its commitment to quality, tradition, and craft. It is dedicated to evolving the art of wagashi (Japanese sweets) while enhancing appreciation for Japan's seasonal ingredients. The event at Keio Department Store represents a significant moment for the brand to share its passion and culinary excellence with a broader audience, marking a celebration of flavors that are both nostalgic and innovative.
For more information on products and updates, fans can visit Akafuku’s official website or follow their Instagram for the latest. Don't miss this opportunity to indulge in the sweet tastes of Japan, brought to you by Akafuku and its team of skilled artisans, creating dishes that speak to both tradition and innovation in every bite.
The highlight of this event will undoubtedly be the live demonstration of making Akafuku mochi, which is a traditional Japanese sweet famous for its soft texture and delightful filling of sweet red bean paste. Guests will be able to witness expert artisans shaping these delicious confections, making it a special occasion for both locals and visitors alike. The combo of freshly prepared mochi and hojicha promises to invigorate the taste buds and offer a taste of Ise’s rich cultural heritage.
In addition to Akafuku mochi, attendees can indulge in special offerings from Isuzu Tea House, Akafuku’s Western-style confectionery brand. For this autumn season, they are introducing a limited-edition chestnut cream cornet, available as part of an exclusive dining set that pairs it with fragrant adzuki tea. This delightful combination promises to celebrate the flavors of the season, ideal for enjoying on-site or taking home.
Moreover, Isuzu Tea House will present various new products including the 'San Maron Mochi,' crafted from delicious chestnuts, and the 'Chestnut Dorayaki,' which is making its debut in the Kanto region. These products exemplify the harmonious blend of traditional Japanese ingredients and contemporary dessert styles, offering something for every sweet lover.
Visitors can also opt to take home a range of convenient carry-out options, including traditional Akafuku items like the 12-piece Akafuku mochi and assorted flavors of mochi, such as chestnut and strawberry. The event will feature a specialty tea line as well, including the popular hojicha tea bags for those wishing to recreate the experience at home.
This year's 'Shuichi National Delicious Food Expo' is not just about tasting; it’s an immersion into Japan's rich culinary landscape where regional specialties are celebrated. In total, over 40 merchants will showcase their finest products, giving attendees an insight into the variety and excellence of Japanese cuisine.
The Akafuku and Isuzu Tea House stands will be located on the 7th floor of Keio Department Store, operating from 10 AM to 8 PM daily, with final closing on the last day at 5 PM. For those who wish to experience Akafuku's authentic flavors and the artistry behind these traditional sweets, this event is a must-visit.
Akafuku has a historic legacy tracing back to 1707, and the company continues to uphold its commitment to quality, tradition, and craft. It is dedicated to evolving the art of wagashi (Japanese sweets) while enhancing appreciation for Japan's seasonal ingredients. The event at Keio Department Store represents a significant moment for the brand to share its passion and culinary excellence with a broader audience, marking a celebration of flavors that are both nostalgic and innovative.
For more information on products and updates, fans can visit Akafuku’s official website or follow their Instagram for the latest. Don't miss this opportunity to indulge in the sweet tastes of Japan, brought to you by Akafuku and its team of skilled artisans, creating dishes that speak to both tradition and innovation in every bite.
Topics Consumer Products & Retail）
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