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Strategic Partnership Between Infinix and Pininfarina

Infinix, a tech company known for its innovative approach to mobile devices, has struck a significant deal with Pininfarina, an iconic Italian design house renowned for its stunning automotive designs. This partnership was unveiled during the esteemed Business of Design Week 2025, highlighting a commitment to revolutionizing the future of premium smartphones. The first fruit of this collaboration is set to be the highly anticipated Infinix NOTE 60 Ultra, a device that promises to blend cutting-edge technology with elegant design.

The Legacy of Pininfarina

Founded in 1930, Pininfarina has spent nearly a century establishing itself as a leader in automotive design, creating legendary models like the Ferrari Testarossa and Alfa Romeo Spider. The firm's design philosophy emphasizes beauty, timelessness, and performance—qualities that align perfectly with Infinix's mission to deliver high-quality technological solutions to users.

This partnership marks a pivotal moment for both brands as they venture into uncharted territory, combining Pininfarina's exquisite craftsmanship with Infinix's technological innovations. It’s an ambitious step aimed at delivering an unparalleled user experience through a mobile device that does more than just function - it also captivates.

Infinix’s Growth and Vision

Recent statistics from IDC reveal that Infinix has seen remarkable growth in delivery and market share, particularly in Southeast Asia. This upward trajectory is a testament to the brand's commitment to innovation and quality. The collaboration with Pininfarina is a strategic move that aims to elevate Infinix's offerings to the next level.

The CEO of Infinix emphasized the importance of this alliance, stating, "Collaborating with leading partners across various sectors propels our brand uptick. Our partnership with Pininfarina is a key milestone in enhancing the design of our upcoming products, starting with the NOTE 60 Series. This strategic cooperation solidifies our commitment to investing in premium design and setting a new aesthetic standard for our flagship products."

A Higher Standard in Mobile Design

Fabio Calorio, Senior Vice President Brand at Pininfarina, expressed excitement regarding this collaboration, stating, "Working with Infinix on this project has allowed us to translate our design excellence into the technology sector, applying our brand’s philosophy of merging beauty and performance. For nearly a century, our brand has been shaping new ways to experience mobility that embody purity of design, timelessness, and emotional engagement, all of which are perfectly in alignment with Infinix's innovative approach."

What’s Next?

As Infinix and Pininfarina embark on creating a new era of luxury mobile design, details regarding the design, features, and availability of the Infinix NOTE 60 Ultra are expected to be revealed shortly. This launch is eagerly anticipated by tech enthusiasts and design aficionados alike.

About Infinix

Founded in 2013, Infinix is dedicated to challenging the norms of mobile technology. The company is committed to creating cutting-edge devices that combine bold design with exceptional performance. Beyond smartphones, Infinix has expanded its portfolio to include wireless earbuds, smartwatches, laptops, tablets, and smart TVs, constructing a comprehensive ecosystem of connected devices. Currently, Infinix's products can be found in over 70 countries worldwide, including regions like Africa, Latin America, the Middle East, South Asia, and Southeast Asia.

About Pininfarina

Recognized globally as a style icon, Pininfarina encapsulates elegance, purity, and innovation. The firm has evolved from a traditional workshop into an international group that encompasses automotive design, industrial design, architectural design, experience design, and new mobility. With over 1,450 automotive and mobility projects under its belt, Pininfarina has won multiple prestigious design awards in recent years, solidifying its reputation as a leader in design innovation.

In conclusion, this partnership between Infinix and Pininfarina is not only a thrilling advancement for both companies but also signals a transformative moment for the smartphone industry. With the advent of the Infinix NOTE 60 Ultra on the horizon, consumers await a device that is poised to set new benchmarks in mobile design and performance.