#Japan #Tokyo #RECCOO #Ikeuchi #Sink Project

Introduction

Ikeuchi Co., Ltd., which specializes in automotive body repair and painting, has launched an ambitious initiative known as the Sink Project in collaboration with RECCOO, a company known for its expertise in organizational transformation and recruitment support. With plans to grow from 200 employees and 24 outlets by November 2025 to a nationwide and international presence, this project aims to strengthen the company’s frameworks to sustain future expansions.

Background of the Project

Since its establishment, Ikeuchi has rapidly grown to employ over 200 staff members spread across 24 locations as of November 2025. However, as the company aims to expand its footprint both nationally and internationally, it understands that merely increasing the number of outlets is not enough. Evolution of the workforce and systems is imperative to handle the anticipated growth. Moreover, as the organization scales, the risk of dilution in company culture and team cohesion rises. Recognizing team spirit as a crucial aspect of its strength, the company is focusing on reinforcing its cultural values amidst this rapid growth.

Social Significance of the Project

The automotive bodywork industry currently grapples with several structural challenges, such as a shortage of qualified mechanics, income disparity with larger firms, and opaque pricing structures. Ikeuchi believes that through the Sink Project, these challenges can be tackled head-on, thereby changing societal perspectives. The project’s focus on achieving high productivity, cultivating robust organizational structures, and pursuing business transparency offers clear solutions to these critical issues. Ikeuchi aspires to become an unmatched role model within the industry, setting new standards that foster “unique value” and a “secure and joyful workplace.”

Three Pillars of the Sink Project

1. Evolution: Strengthening the Organization and Business

To realize the goals of expansion, Ikeuchi plans to bolster its organizational foundations. By empowering every team member to hone their skills and creating a more conducive working environment, the company is focusing on both personnel and structural evolution. Furthermore, it intends to incorporate advanced technologies across various tasks to enhance efficiency and sophistication.

2. Deepening: Developing Relationships and Culture

Grounded in the belief that “nothing surpasses teamwork,” Ikeuchi aims to foster trust and unity among employees, even as it grows. The organization will emphasize awareness and mutual respect among its staff, irrespective of departments or job roles. By incentivizing collaborative efforts beyond departmental boundaries, the company seeks to nurture a culture of shared learning and support, allowing the organization to evolve collectively.

3. True Value: Enhancing Ikeuchi’s Existence and Impact

Instead of viewing business expansion merely as a goal, Ikeuchi is committed to embodying and communicating its purpose: “Why does Ikeuchi exist?” The company aims to deliver a conducive work environment for its employees, unparalleled value for its customers, and serve as a role model within the industry. Focused on the Sink Project, Ikeuchi strives to elevate both the workplace experience and the value it brings to society.

Future Outlook

As Ikeuchi forges ahead with the Sink Project alongside RECCOO, it will pursue these three “evolutions” simultaneously, enhancing its organizational framework, cultivating a strong culture, and amplifying its value proposition. This holistic approach aims to expedite the company’s transition to the next phase of nationwide and international expansion.

Company Profiles

Ikeuchi Co., Ltd.

• - Location: 3-23, Kojimachi 5-chome, Chiyoda-ku, Tokyo, WeWork Nippon Television Yotsuya Building 2F
• - Representative: Miyo Ikeuchi, President and CEO
• - Business Scope: Automotive body repair and related services
• - Official X: IKEPIT_BANKIN
• - YouTube: ikeuchijidousha
• - Corporate Site: ikeuchi-jidousha.co.jp

RECCOO Co., Ltd.

• - Location: 1-23-23 Ebisu, Shibuya-ku, Tokyo, Ebisu Square 3F
• - Representative: Masahiro Ideya, President and CEO
• - Business Scope: New graduate recruitment support services and organizational transformation support services
• - Website: reccoo.com

Inquiries

For Ikeuchi Public Relations

• - Email: [email protected]

For General Customer Inquiries

• - Estimation Form: Click Here