#Bluey #Takara Tomy #Katsushika #Beyblade

Celebrating the Holiday Season with Takara Tomy's Unique Toys

As we approach the 2025 Christmas and New Year holiday season, Takara Tomy Group (headquartered in Katsushika, Tokyo, and led by President Akio Toyama) has unveiled a fantastic lineup of toys that promise to bring joy and excitement to families and friends alike.

In 2025, toys that encourage interaction and fun among various generations are at the forefront. These include products designed for the Alpha Generation (those born after 2010) and Kidalts, or adults who cherish their playful spirit. Additionally, this year marks the centennial of the Showa era, highlighting long-selling products that continue to evolve and maintain their popularity across different eras, including Heisei and Reiwa.

What's New This Holiday Season?

Global Connection in Play

• - BEYBLADE X Series: Featuring an upgraded format, the BEYBLADE X series is set to host a world championship in Japan in October 2025, creating a platform for global interaction through play. This series helps foster a sense of community and competition across borders. The classic party game, Blackbeard's Pirate Crisis, celebrates its 50th anniversary this year, reinforcing the idea that fun is timeless. Kids and adults can enjoy this engaging, face-to-face experience.
• - Popular Series Expansion: For the first time in Japan, toys from the globally-acclaimed kids' animation series BLUEY will be available. This offers a perfect opportunity for families to engage in play during the holidays, enhancing conversations and interactions.

Recommended Products for Families and Friends

• - BEYBLADE X Battle Entry Set: Priced at ¥7,500, this set includes a new stadium, BEYBLADE toys, and winders for immediate play (Released on October 11). More Details
• - Blackbeard's Pirate Crisis: Now available for ¥2,750, this game has updated its rules, shifting from losing with a