SOUR PATCH KIDS® Unveils Glow Ups: A Gummy Candy That Glows Under Blacklight

Introducing SOUR PATCH KIDS® Glow Ups

The iconic SOUR PATCH KIDS brand has taken a bold step in the candy world by launching its newest product - SOUR PATCH KIDS Strawberry-Watermelon Glow Ups. This remarkable candy is not just another addition to the sweet aisle; it is the first-ever gummy candy that glows under blacklight. This innovation opens up exciting possibilities for candy lovers and partygoers alike.

The Glow Ups feature a unique edible confetti that contains turmeric extract, which gives the candy its captivating glow. Interestingly, while the turmeric extract plays a vital role in creating the fluorescent effect, it remains flavorless. This allows the mouth-watering strawberry-watermelon flavor to take center stage, ensuring that the taste is as exhilarating as the appearance.

A Multi-Sensory Experience

Grace Howard, Senior Brand Manager at Mondelēz International, emphasizes the playful personality of the SOUR PATCH KIDS brand. According to her, Glow Ups were crafted to offer more than just a delightful taste— they promise a full sensory experience that surprises and delights. The journey to create this candy was fueled by creativity and delicious experimentation, resulting in a product that stands out in the market and captures the adventurous spirit of its fans.

Glow Ups are not just an ordinary candy; they are perfect for special occasions. Whether you’re enjoying a concert, gaming marathon, or movie night, these glowing gummy sweets add a mischievous flair to any event. With their unique ability to light up any environment, SOUR PATCH KIDS Glow Ups become a focal point of fun whenever they are present.

Augmented Reality Experience

For those who may not have access to a blacklight, the SOUR PATCH KIDS brand has introduced an interactive Snapchat filter. This augmented reality feature allows fans to experience the candy's glow without needing any special equipment. Simply scan the candy using Snapchat to see it glow as if it were under blacklight. Furthermore, users can engage with the augmented reality experience by scanning the packaging, which reveals their SOUR PATCH KIDS Glow Ups dancing and glowing on their screens.

Availability

SOUR PATCH KIDS Glow Ups will be available for purchase online on March 5th and will appear on the shelves of major national retailers later in March. They come in two sizes: a 3.08 oz small peg bag priced at $1.24 and a 6.7 oz large peg bag priced at $2.98. Additionally, for fans of the strawberry-watermelon flavor, Mondelēz International's Swedish Fish® brand is launching SWEDISH FISH® Mini Strawberry-Watermelon Glow Ups, featuring the same glowing experience in a different chewy format.

Conclusion

The introduction of SOUR PATCH KIDS Strawberry-Watermelon Glow Ups marks an exciting new chapter for the beloved brand. With their unique glow, delightful flavor, and engaging features, these candies promise to be a favorite among customers looking for a thrilling candy experience. For more details about SOUR PATCH KIDS and their products, visit sourpatchkids.com. As Mondelēz International continues to innovate within the snacking industry, it's clear that fun and creativity will always play a central role in their offerings.