Interhome's Rise in Sustainable Vacation Rentals
Interhome, a leading specialist in the management of vacation rentals primarily in Europe, has reported a remarkable trend in summer bookings for sustainable vacation accommodations. Their latest analysis, titled
Sustainable Summer Booking Trends, reveals that bookings for sustainable properties have more than doubled between 2020 and 2025 across major European markets.
Based on reservations for stays from June to September, this in-depth analysis focused on key markets including Switzerland, France, Germany, Italy, and Spain. During this period, the proportion of sustainable bookings in Interhome's summer inventory surged from 16.7% to 29.5%. This indicates a significant structural shift in the demand for sustainable vacation rentals.
Market Insights
The evolution of sustainable vacation rentals varies notably among the different countries. By 2025, Italy leads with the highest share of sustainable bookings at
40.1%, closely followed by Germany at
36.1% and Switzerland at
35.9%. Spain and France lagged behind with
29.3% and
16.1%, respectively, reflecting varied stages of market development and consumer awareness regarding sustainability.
Particular features of sustainability have gained traction over the years. The most noticeable increase in sustainable practices was the implementation of recycling programs, especially pronounced in France, Italy, and Spain. Additionally, the installation of electric vehicle charging stations gained momentum, particularly in France and Switzerland, while solar panel installations saw remarkable growth in Italy and Spain.
The results showcase a clear trend: as sustainability becomes a central consideration for travelers, the market responds by adapting to this demand. Jörg Herrmann, the CEO of Interhome, emphasizes, "Our ambition is not only to respond to the evolving vacation rental market but to help shape it. This series aims to provide regular insights backed by data, fueling a more informed discussion on the future of sustainable vacation management and travel."
Saskia Weber, Interhome’s Director of Sustainability, adds, "An increasing number of property owners are making significant investments to enhance the sustainability of their vacation rentals. These investments make properties more attractive to eco-conscious travelers and can involve installing energy-efficient appliances, utilizing photovoltaic systems, or smart water usage systems to lower operational costs. Our portfolio of sustainable accommodations continues to grow in alignment with these trends."
Continuous Monitoring
As the focus on sustainability gains momentum within the travel community, Interhome aims to provide regular, data-driven insights reflecting the dynamics within the vacation rental sector across its key markets. The analysis draws from Interhome's own booking data for stays scheduled between June and September 2026. They evaluate properties based not only on recycling opportunities and electric vehicle charging solutions but also a broader set of sustainability criteria, which includes:
- - Utilization of renewable energies
- - Absence of single-use dishes
- - Double-glazed windows
- - Energy-efficient heating systems
- - Water-saving toilets and showers
- - Proximity to public transportation
About Interhome
Founded in Switzerland in 1965, Interhome has established itself as a prominent player in vacation rental management, boasting an extensive network of locally operated service offices across Europe. With an impressive portfolio of over
70,000 exclusive vacation homes spread across
20 European countries, Interhome marries advanced digital solutions with reliable on-the-ground support, ensuring exceptional service quality and seamless processes.
The company leverages its collaboration with more than
200 professional concierges and partners across Europe to provide property owners with expert guidance and peace of mind. By blending global marketing prowess with local expertise, Interhome helps property owners optimize occupancy, maintain property value, and achieve stable rental income.
Interhome is part of the
HomeToGo Group, a leading force in the European vacation rental sector, enhancing the way people experience travel and leisure.
For more details on summer bookings and sustainable rentals, visit
Interhome.