#Japan #Tokyo #Miraise #WHITE SANDS #BLACK SANDS

New Hat Brands from Korea Launch in Japan

The Korean hat brands, WHITE SANDS and BLACK SANDS, are set to make their mark in Japan with an exclusive launch on ZOZOTOWN starting March 18. These impressive brands are under the umbrella of MIRAISE, a subsidiary of Four Seasons HD, which has secured the exclusive sales rights in the Japanese market.

Overview of the Brands

Both WHITE SANDS and BLACK SANDS exemplify a perfect blend of fashion-forward designs and practicality. With their ability to complement a wide range of outfits throughout the seasons, these brands are rapidly gaining recognition as must-have accessories in the fashion world. Their reputation is enhanced by their diverse customer base, which includes many celebrities, artists, and influencers, particularly appealing to women aged 20 to 60 in Korea.

These brands boast impressive annual sales exceeding 20 billion Korean Won, reflecting their popularity and the strong preference they enjoy among consumers.

Product Features

The hats from WHITE SANDS and BLACK SANDS are known for their sophisticated designs and comfortable wearability. Additionally, they come equipped with UV protection features, making them not just stylish but functional as well. These characteristics ensure the brands stand out in a competitive market,

Exclusive Launch on ZOZOTOWN

Starting from March 18, 2026, at 12 PM, these unique hat selections will be available on ZOZOTOWN, one of the largest fashion e-commerce platforms in Japan. In addition to the online launch, MIRAISE has plans to expand its presence through self-operated e-commerce channels and major online malls. Collaborations with various celebrities and influencers are also in the pipeline, which will culminate in pop-up stores scheduled to appear in Tokyo and Osaka.

Brand Legacy

Both WHITE SANDS and BLACK SANDS have been celebrated in Korea for their quality and designs, consistently earning support from fashion-forward individuals and trendsetters throughout the year. They are more than just hat brands; they represent a growing trend in Korean fashion that many enthusiasts in Japan are eager to embrace.

As the launch date approaches, expectations are high for these brands to reshape the landscape of headwear in Japan, complementing the varied and rich tapestry of modern fashion. Stay tuned to explore the refreshed offerings from WHITE SANDS and BLACK SANDS! For more information, check out their official brand page on ZOZOTOWN at ZOZOTOWN Brand Page.

Company Background of MIRAISE

Incorporated in October 2025, MIRAISE operates under the leadership of CEO Hiroshi Matsuno and plays a key role in the apparel e-commerce landscape in Japan. With a focus on making trendy and high-quality merchandise accessible to consumers, MIRAISE aims to enhance the shopping experience and increase the presence of popular Korean fashion brands in the Japanese market.

For any inquiries regarding this press release, please contact MIRAISE.