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Fruit Attraction 2026: Shaping Tomorrow's Fruit and Vegetable Industry

From October 6 to 8, 2026, Madrid is set to become the center of the fruit and vegetable industry as it hosts the 18th edition of Fruit Attraction. Organized by IFEMA MADRID and FEPEX, this international event has established itself as a crucial gathering for professionals in the sector. With the slogan "Where the essence of the industry connects with the world," Fruit Attraction aims to build on the success of previous editions and further contribute to the evolution of the industry.

In 2026, Fruit Attraction will showcase over 78,000 square meters across ten halls at IFEMA MADRID, including Halls 3, 4, 5, 6, 7, 8, 9, 10, 12, and 14. More than 2,400 exhibitors will present a wide range of products, solutions, new varieties, formats, trends, and innovations. The event will be organized into four specialized areas: Fresh Products, Auxiliary Industry, Fresh Product Logistics, and Innovation and Technology.

One of the notable highlights this year will be the focus on potatoes, marking it as the star product of the fair. Expected to attract over 121,000 professional visitors from 152 countries, Fruit Attraction is projecting to surpass previous attendance records.

To enhance networking opportunities, Fruit Attraction will host an "International Buyers Programme" aimed specifically at fostering international business connections. Sponsored by entities like the Spanish Ministry of Agriculture, Fisheries, and Food, ICEX, and FEPEX, the program will invite 700 key buyers and purchasing directors, importers, and wholesalers from over 50 countries, including the inclusion of special guest countries like China and the United Arab Emirates.

For participating companies, Fruit Attraction offers substantial benefits, including increased international visibility and positioning within a highly specialized environment. This is a unique opportunity for business-to-business networking, allowing companies to connect directly with buyers and distributors globally, gain insights into current market trends, and discover innovations that are shaping the market for fruits and vegetables.

As the industry continues to evolve, events like Fruit Attraction play an essential role in creating a platform where leaders can share knowledge, develop partnerships, and explore new opportunities. With its forward-looking approach and emphasis on innovation, Fruit Attraction remains a key player in the global fruit and vegetable sector, ensuring that attendees are well-equipped to meet future challenges and opportunities.

With the official registration for the event now open, stakeholders from various corners of the industry are encouraged to mark their calendars and participate in what promises to be an exciting and informative occasion that will shape the future of the fruit and vegetable industry. Join us in Madrid as we embrace the future at Fruit Attraction 2026.