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EY Studio+: Pioneering Change in Customer Experience in Japan

In an exciting development, EY Strategy and Consulting, a leading consulting firm in Japan, has launched its innovative brand, EY Studio+. This initiative is aimed at transforming customer experiences, product and service innovation, and the marketing and sales processes for businesses in Japan. By leveraging a blend of professional expertise and a global network, EY Studio+ offers comprehensive support to drive growth and transformation for enterprises in Japan.

A Broader Vision for Transformation

Originally unveiled globally in 2025, EY Studio+ combines the insights and experience of 7,000 professionals across 50 countries, along with a robust worldwide network of 400,000 EY members. This integration of diverse expertise focuses on designing, building, and commercializing products and services while enhancing customer experiences. With its unified approach, EY Studio+ aims to assist businesses in executing transformative strategies at every stage, from conception to realization.

The services offered under EY Studio+ include:
1. Customer Experience: Helping organizations deepen their understanding of customers to create differentiated experiences that generate value.
2. Product and Service Innovation: Collaborating with businesses and their partners to innovate, launch, and continuously improve new products and services.
3. Marketing, Sales, and Service Transformation: Transforming front-office operations in marketing, sales, and services to boost efficiency and performance.

A Comprehensive Approach to Client Strategy

The Customer Experience Transformation (CXT) team at EY Studio+ in Japan is committed to a client-centric approach, offering ongoing support that encompasses strategy formulation, business transformation, customer touchpoint reform, and the development of services and products. They are also enhancing their expertise in brand strategy, digital experience design, and service design to deliver value through their global network.

According to Yoshikawa Satoshi, President and Managing Partner of EY Japan Consulting, “EY Studio+ embodies our vision to resolve client management issues while contributing to the economic and social challenges in Japan. Our integrated services aim at solving management issues with a customer-centered approach, utilizing EY’s high-level expertise in consulting, tax, transaction advisory, and auditing.”

Meanwhile, Sugawara Kanta, the lead partner of EY CXT, emphasizes that the advanced evolution of AI coupled with increasing market uncertainties and rapidly changing customer expectations makes customer-centric transformation a priority. They see EY Studio+ as a catalyst to position customer insights at the forefront of strategy, organization, talent, data, AI, and technology, thus fostering sustainable growth for Japanese enterprises.

Upcoming Seminar: Fostering Customer-Centric Management

In line with the launch of EY Studio+, a seminar is scheduled to take place on November 12, 2026. The focus will be on how companies can convert customer value into corporate value for sustained growth, emphasizing the importance of customer-centric management amidst advancing technology and evolving customer expectations. Panel discussions featuring guest businesses will complement the sessions, highlighting key insights on customer-centered management.

Seminar Details:

• - Title: Transforming the Spirit of Omotenashi into Competitive Strength: What is Customer-Centric Management for Growth?
• - Date: November 12, 2026, 14:30-17:00 (Registration starts at 14:00)
• - Location: Tokyo American Club, Minato-ku, Tokyo 2-1-2 Azabudai
• - Capacity: 100 participants
• - Target Audience: Management-level executives in operational, sales, marketing, after-sales, overseas business, and information system divisions.

For more insights about EY Studio+, visit the official website.

About EY

EY is committed to creating value for clients, members, society, and the planet while building trust in capital markets for a better world. By harnessing the power of data, AI, and advanced technology, EY’s teams support clients in shaping the future while addressing immediate, pressing challenges. EY operates in over 150 countries across various domains including assurance, consulting, tax, strategy, and transactions, leveraging industry knowledge and a diverse network of ecosystem partners.

For more details about EY’s consulting services that drive transformative change through people, technology, and innovation, visit ey.com.