#USA #Ames #AI Sales #Structurely #Corey Welch

Structurely Appoints Corey Welch as New CEO

On January 20, 2026, Structurely, a pioneering AI-powered sales automation platform, announced the appointment of Corey Welch as its new Chief Executive Officer. This strategic move is aimed at propelling the company into its next phase of growth in high-volume and compliance-driven industries.

Founded more than a decade ago, Structurely has been at the forefront of integrating conversational AI into sectors that demand high levels of regulatory adherence, notably real estate and home improvement. The company has developed a platform designed to enhance consumer engagement, with a significant emphasis on performance, accuracy, and trustworthiness.

Corey's Background in Fintech

Corey Welch brings over ten years of expertise in the fintech and mortgage sectors. His previous roles include Vice President at Rapid Finance and Senior Director at Quicken Loans, where his focus was on scaling revenue operations and modernizing diverse sales frameworks in complex, data-centric environments. Welch's leadership experience is fortified by a track record of deploying technology effectively at operational scales, which is crucial for today’s fast-paced financial landscape.

In Welch’s words, “This industry doesn’t need surface-level AI tools—it needs infrastructure built by people who understand how these businesses actually operate.” This vision aligns with Structurely’s mission, which has been honed over years of real-world use in regulated environments.
Welch also highlighted his intent to prioritize disciplined execution and continued investment in the company’s technology, which underpins its relationship with enterprise partners, ensuring they receive measurable value in challenging sales environments.

Trust and Experience

Nathan Joens, Structurely's Co-Founder and Chief Innovation Officer, emphasized the significance of Welch’s appointment for the company. Joens noted, “Corey’s track record—both at Rocket Mortgage and in leading Rapid Finance through a $1 billion exit—speaks to the rigor, discipline, and vision he brings to financial services.” This endorsement underlines Welch's extensive and relevant experience that Structurely needs at this juncture.

Welch has also been deeply integrated into the strategic direction of Structurely following its acquisition by CapStone Holdings Inc. His prior involvement in assessing the company’s product maturity and data depth reflects a comprehensive understanding of its long-term market positioning. Formalizing Welch's leadership role signals Structurely's commitment to an operator-led approach, ensuring that the company continues to gain valuable insights from within the industry.

A Future Focused on Innovation

Chao Sun, Vice President of Investments for CapStone Holdings, reiterated the importance of Welch's dual expertise in both operations and technology. “He understands how AI must perform in real-world environments—across workflows, compliance, and customer experience. His leadership positions Structurely to continue building durable, industry-specific infrastructure,” Sun stated.

Under Welch's leadership, Structurely is set to deepen its capabilities within its most challenging verticals, enhancing enterprise integrations, and advancing its AI platform to meet the demands of complex sales processes. As the company embarks on this new chapter, it remains steadfast in its mission to provide unparalleled service through state-of-the-art technology tailored to meet the demands of its clientele.

About Structurely

Structurely develops an AI-driven sales automation platform specifically built for high-volume, compliance-centric industries. Its foundation, rooted in extensive real-world application, allows it to deliver unparalleled AI infrastructure that targets consumer engagement, qualification, and conversion effectively. As part of CapStone Holdings Inc., Structurely is focused on fostering long-term, sustainable growth through careful capital allocation and operational excellence.

With Corey Welch at the helm, Structurely appears well-prepared to navigate the future of sales automation in intricate regulatory landscapes, promising a transformative approach built on solid operational understanding and technological prowess.