Global Leaders to Gather for the 18th WFDSA World Congress in Incheon, South Korea

Global Leaders Gather at the 18th WFDSA World Congress

The stage is set for one of the most significant events in the direct selling industry—the 18th World Federation of Direct Selling Associations (WFDSA) World Congress. Scheduled to take place from October 19 to 21, 2026, at the Inspire Entertainment Resort in Incheon, South Korea, this year's Congress marks a historic first for Northeast Asia, highlighting Korea's growing prominence in the global direct selling market.

The WFDSA, representing the interests of the direct selling industry in over 55 markets worldwide, has organized this major summit to convene key players including CEOs, national Direct Selling Associations (DSAs), and policymakers from around the globe. Industry leaders will gather to discuss the future direction of direct selling, while addressing challenges and opportunities, such as workforce development, regulatory frameworks, and the integration of artificial intelligence within the sector.

Leading up to the Congress, the Korea Direct Selling Association (KDSA) hosted its 2026 Annual General Meeting at the Hotel Riviera in Seoul. Discussions focused on Korea's impact on the direct selling landscape. Notable speakers included Shaila Manyam, COO and Executive Director of the WFDSA, and Han-Gill Park, Chairman of the KDSA, both emphasizing Korea's strength in maintaining human-centered business values and its rapid growth in direct selling.

According to the WFDSA annual STATS report, Korea generated approximately USD 15 billion (about KRW 21.78 trillion) in direct selling retail sales in 2024, making it the fourth largest direct selling market globally, following the United States, Germany, and China. The roots of direct selling in Korea date back to the 1960s with door-to-door sales, yet the industry has evolved significantly, enabling firms like Atomy and global giants such as Amway Korea to thrive and empower millions of independent entrepreneurs.

The upcoming World Congress will not only delve into pressing global issues but will also showcase the growing cultural and economic influence of Korea in the direct selling scene. Interactive experience zones will allow participants to engage with popular elements of Korean culture, including K-beauty and K-food, providing a unique opportunity for networking and collaboration.

Programs will be organized in conjunction with key attractions around Incheon, aligning with the Congress theme and fostering a deeper understanding of the region's rich heritage.

With the stage set for impactful discussions and exchanges among industry leaders, the 18th WFDSA World Congress in Incheon promises to chart a course for the future of direct selling, reinforcing the industry's commitment to high ethical standards and sustainable practices. For more information, you can visit the WFDSA official website at http://www.wfdsa.org.

The KDSA, founded in 1988, plays a pivotal role in promoting ethical direct selling within Korea and is a proud member of the WFDSA. Together, these organizations are dedicated to enabling the growth of direct selling, providing platforms for innovation, and advocating for the interests of this vibrant sector.

As the world gears up for this important event, the focus will remain on collaboration among diverse stakeholders to ensure a prosperous future for direct selling on the global stage.