Exciting Parent Experience Booth Unveiled in Shibuya at Startup Festival

Shibuya's Parent Experience Booth at the Startup Festival!

On November 3, 2025, the 'New Parent Experience Booth' will make its debut at the Shibuya Startup Cultural Festival, hosted by Babiew—a leading baby goods review website under BEFFY Inc. Led by CEO Rina Kaneki, this exciting booth will offer interactive experiences, combining fun competitions with insightful quizzes designed for both parents and those curious about parenting.

Overview of the Event

The 'New Parent Experience Booth' will feature various challenges, including a lighthearted version of the world's most understated sports day, where participants can engage in sleeping tutorials and fun parenting trivia questions. Notably, this initiative aims not only at parents but also at individuals who may not have children, creating an inclusive environment to foster understanding and appreciation of the challenges faced by parents.

The event builds on the success of the '2025 World’s Most Understated Sports Day by Babiew,' held on October 11 at Tokyo Midtown Yaesu. With an impressive 95% satisfaction rate and 83% participation from dads, the previous event proved to be a fantastic family-friendly affair, paving the way for the upcoming Shibuya experience.

The Purpose Behind the Event

One of the core intentions of this exhibition is to shed light on the everyday struggles and dilemmas that new parents encounter while raising infants. Even seasoned parents tend to forget the challenges they faced, with memories fading over time. By inviting everyone to witness a glimpse of these realities, the booth encourages a greater depth of empathy towards the parenting experience.

Insightful Competitions at the Booth

Among the entertaining activities, the 'New Parent Common Sense Quiz' will test knowledge about parenting basics, while 'The Understated Sports Day' will highlight essential skills often overlooked in daily parenting chores. Babiew champions the idea that through collective engagement, parents can strengthen bonds and share experiences that contribute to a supportive community.

As a well-established platform, Babiew hosts over 10,000 user-generated reviews—free of sponsorship influences—making it an invaluable resource for expectant and new parents alike in navigating the often overwhelming world of baby-related purchases. Each review builds a solid community of parents engaged in something genuinely rewarding together—raising their children.

Participants have already expressed their enthusiasm for the previous events, noting the joy and unexpected fun derived from engaging in activities designed for parents and their little ones. Many remarked that being part of the event made them feel appreciated and recognized in their parental roles.

Join Us at the Festival!

The Shibuya Startup Festival stands as a chance for all to come together, share experiences, and appreciate the realities of parenthood. Whether you are a parent or not, we encourage everyone to participate in the upcoming activities and engage with the heartwarming community Babiew has nurtured.

What is Babiew?

Babiew (https://www.babiew.com/) is the go-to baby goods review website, designed to help parents from pregnancy through their child's first year make informed choices about baby products. Founded by a passionate mother who understands firsthand the struggles of selecting the right products, Babiew stands firm on principles of transparency and authenticity, without allowing paid promotions or nonsensical rankings to alter the user experience.

By providing real reviews based on genuine experiences, Babiew ensures that both fathers and mothers can equally participate in parenting decisions, ultimately creating a happier and more exhilarating environment for everyone involved.

Stay Connected!

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Join us in Shibuya for an enriching experience at the Startup Cultural Festival—where every moment is a step towards understanding and embracing the joys and challenges of parenthood!