Galapagos Introduces Simplified Video Creation for Ads Using AIR Design

Galapagos Enhances AIR Design with Video Creation Feature

Galapagos, a technology firm established in 2009, has upgraded its service AIR Design to include a feature allowing for the quick conversion of still image banners into videos. This innovative improvement emphasizes the growing importance of video content in the digital advertising landscape.

The Challenges of Video Production in Web Advertising

In today’s marketing world, incorporating dynamic video formats into ad campaigns is essential for effectively conveying information and maximizing marketing results. Traditional still image banners, while effective, do not capture the same level of engagement as videos.

However, the production of video creatives is often more time-consuming and costly compared to still images, making it challenging for companies to implement timely and effective promotional strategies. Given these hurdles, many advertisers have struggled to leverage video content in their campaigns.

Low-cost, Fast Video Creation with AIR Design

The latest feature of AIR Design allows users to enhance created still image banners by adding animations and background music, thus transforming them into simplified video formats. This functionality enables advertisers to repurpose high-performing still banners into more engaging video formats at a fraction of the normal cost and time.

With this new tool, digital marketers can take a tried-and-true still image campaign and quickly convert it into a video, allowing for more diverse media placements and improved overall advertising effectiveness.

Accelerating Video Advertising PDCA Cycle and Discovering Winning Patterns

One of the significant advantages of this feature is the ability to quickly engage in video advertising initiatives. By facilitating a swift trial-and-error process (PDCA cycle), marketers can identify new winning patterns in their video advertising. This not only enhances creative output but also enables advertisers to adapt their strategies based on real-time performance data.

Expanding Successful Creatives to Video Format

Furthermore, ads with proven success rates can now be efficiently transitioned from static to video format. This horizontal expansion of successful creatives ensures that high-engagement content can be disseminated across a variety of platforms, maximizing overall advertising returns.

About AIR Design

AIR Design is an innovative service that leverages AI and data to enhance the creative production and optimization of web ads. A dedicated team of five professionals, including planners and designers, collaborates closely with clients to implement substantial improvements that drive revenues and profits.

By utilizing AI for data collection and analysis, AIR Design crafts precision strategies backed by over 10,000 A/B tests, ensuring a high success rate for its creatives. Additionally, the unique validation tool AIR Connect measures effectiveness not just by the number of conversions but by actual revenue contributions, ensuring substantial performance improvements.

About Galapagos Inc.

Founded in March 2009, Galapagos Inc. operates with a mission to leverage processes and technology to create a more humane digital production environment. The company not only offers AIR Design but also develops mobile applications, aspiring to catalyze a "digital manufacturing industrial revolution."