#USA #Philadelphia #DJ Khaled #back-to-school #SNIPES

SNIPES Launches the 'Pull Up Fresh' Campaign for Back-to-School

On July 14, 2026, SNIPES USA, a prominent name in sneaker and streetwear retail, kicked off its much-anticipated back-to-school campaign called Pull Up Fresh. This vibrant initiative is headlined by notable figures including DJ Khaled, JT, fashion influencer Azzy Milan, and Twitch streamer Reggie Travers. The purpose of the campaign? To celebrate individuality, creativity, and self-expression.

Campaign Highlights

Central to this campaign is a powerful hero video featuring dynamic storytelling that showcases how style can transform one's confidence. Narrated by DJ Khaled, the video features transformations of students' outfits in real-time, emphasizing how impactful a first-day fit can be. The video will be showcased across SNIPES' social media platforms, in stores, and through various paid advertising efforts throughout the back-to-school season.

In addition to the hero video, SNIPES has rolled out supplemental creative assets, including images and videos featuring DJ Khaled with his sons, Asahd and Aalam, which highlight the familial ties around the back-to-school experience. This approach emphasizes the importance of community and family during this critical time in students' lives.

Engagement Through #SNIPESFresh Sweepstakes

One of the standout features of the Pull Up Fresh campaign is the #SNIPESFresh Sweepstakes. This nationwide initiative encourages students to showcase their unique styles on social media. Participants are invited to share their back-to-school outfits while tagging SNIPES and using the hashtags #SNIPESFresh and #Sweepstakes. Weekly winners will be announced from July 27 through August 30, where lucky participants can win a $1,000 SNIPES gift card. To cap off the campaign, one grand prize winner will enjoy a VIP experience at a special concert in October.

Community Engagement

SNIPES is reimagining how back-to-school shopping is approached by intertwining these shopping experiences with community engagement. A SNIPES-branded school bus will be making its way through key markets across the country, serving as a hub for local activations, school visits, and community events, ensuring that students have access to styling and essentials needed for their first day back.

Words from DJ Khaled

DJ Khaled expressed his thoughts on the campaign, stating, "Back-to-school is all about showing up with confidence and letting people know who you are before you even say a word. This campaign inspires students to go after their goals and step into the school year feeling fresh." As the Chief Creative Officer at SNIPES USA, Khaled highlighted the importance of campaigns reflecting the culture and community they serve, further enhancing SNIPES' position as a cultural force for youth empowerment.

Loyalty Program

In addition to the exciting campaign, customers can benefit from the SNIPES Reserve app, the brand's loyalty program. Members can earn rewards, early access to exclusive product releases, and receive $10 off their first purchase, creating a more enticing shopping experience during the back-to-school season.

A Cultural Movement

Since its inception in 1998, SNIPES has gone beyond being just a streetwear retailer. It is deeply engrained in hip-hop and urban culture, strategically merging community, fashion, and self-expression. With over 800 locations across Europe and the United States, the brand continues to empower youth through creative opportunities and authentic engagements.

For more information on SNIPES' back-to-school collection and to watch the hero video, visit snipesusa.com. Join the movement with SNIPES!