The Beauty of Sustainable Jewelry: mi luna SDGs WEEK Kicks Off

From September 16 to 30, 2025, the sustainable jewelry brand mi luna is launching its first-ever mi luna SDGs WEEK at the new KOMEHYO YOKOHAMA store. This event aims to connect jewelry-loving individuals with the vital cause of sustainability, advocating for environmental consciousness through the use of upcycled natural stones and pearls.

The Background of mi luna SDGs WEEK

The gemstones and pearls used in mi luna's creations come from pieces that have previously glimmered in someone else's possession and were later acquired by KOMEHYO. Many of these pieces may have imperfections or belong to categories like brooches, which have limited modern demand, making them ideal candidates for transformation into contemporary designs.

mi luna's unique approach not only provides consumers with beautiful jewelry but also minimizes the ecological impact often associated with traditional gemstone mining, such as carbon emissions and exploitation of labor. Through this initiative, mi luna aims to breathe new life into previously loved jewelry, illustrating that sustainability can beautifully intertwine with style.

Scheduled during the United Nations' SDGs week—which includes Global Goals Day on September 25—this event aspires to deepen understanding about upcycled jewelry and to cultivate a spirit of care for the Earth. It also emphasizes the value of natural treasures like pearls and stones, highlighting the rich lore behind each unique piece.

Event Highlights at mi luna SDGs WEEK

1. One-Day Pop-Up at KOMEHYO YOKOHAMA

A highlight of the SDGs WEEK is the One-Day Pop-Up titled “The One and Only,” where visitors can explore and purchase classic collections alongside 120 varieties of natural stones and pearls. Customers will have the chance to craft their own unique pieces through a custom jewelry ordering session featuring pearls not normally available for custom order.
Date: September 24, 2025
Time: 11 AM - 8 PM; Custom order session starts at 2 PM
Location: KOMEHYO YOKOHAMA
Reservations: Book Here from September 12 to 22

2. Talk Live on Rare Akoya Pearls

On the same day, a talk live event at noon will delve into the allure of rare Akoya pearls and sustainable jewelry creation. Top professionals from mi luna and KOMEHYO will share insights about the decline of Akoya pearl production and its implications for the environment, providing a platform for customer engagement and discussions around sustainable practices.
Date: September 24, 2025
Time: 12 PM
Location: KOMEHYO YOKOHAMA
Live Streaming: mi luna’s official Instagram (@miluna_jewelry)

3. Exhibition at KOMEHYO Stores

During SDGs WEEK, selected KOMEHYO stores, including locations in Nagoya, Shinjuku, and Osaka, will showcase and sell mi luna’s upcycled jewelry, giving customers an opportunity to appreciate these sustainable options firsthand.
Dates: September 16 to September 30, 2025

4. Online Jewelry Ordering Event

On September 18, mi luna will host an Instagram Live session where customers can order unique jewels directly, helping to simplify the process of acquiring custom jewelry.
Date: September 18, 2025
Time: 8 PM
Viewing: mi luna’s official Instagram (@miluna_jewelry)

Closing Thoughts from mi luna's Director

Erika Ishida, director of mi luna, emphasizes that each piece of jewelry is designed to highlight the individuality of the stones and pearls, aiming to create a unique presence. In her words: “Choosing upcycled jewelry is a way to contribute to a vibrant future for our planet and adds a new value to beautiful treasures that have been loved before.”

As mi luna continues to empower women through individuality while advocating for the environment, it invites everyone to partake in this beautiful journey of sustainability, creativity, and personal expression. For more information, explore their official website and Instagram.

Learn More About mi luna

mi luna is a sustainable jewelry brand dedicated to illuminating the individuality of today’s women through exquisite designs crafted from upcycled natural stones and pearls. For more details visit mi luna or follow their Instagram.