#Japan #Tokyo #online store #darial #dresses

Darial Official Online Store Launch

Darial, a renowned occasion dress brand, is all set to unveil its official online store on January 20, 2026, at 5 PM JST. This platform will offer a deeper dive into the Darial aesthetic while also providing customers with excellent shopping features and convenience.

What is Darial?

Darial stands out as a brand that specializes in dresses perfect for weddings, after-parties, and various special occasions. Combining trendiness with elegance, Darial’s designs focus on flattering silhouettes and comfortable fits, appealing to women of all ages. The diverse range of dresses, priced affordably, encourages customers to explore multiple styles for different scenarios.

With the launch of the new online store, shoppers can expect a curated collection, including dresses, one-pieces, and various accessories, suitable for an array of events. The pricing caters to everyday casual looks as well as elegant special occasion attire, making it easy even for first-time buyers to make selections.

To check out the official website, click here.

Reasons Behind Launching the Official Online Store

Previously, Darial was available through several channels, including ZOZOTOWN. However, the decision to establish a dedicated online store arose from a desire to better communicate the brand’s identity and product range. The new platform will feature exclusive content and information, creating a fun and engaging experience for customers as they select their perfect dress.

New Collection Pre-Order Launch

To kick off the online store, Darial will also initiate a pre-order for its new collection. The lineup features dresses and one-pieces that cater to a variety of occasion-based settings, including weddings, after-parties, and more formal events like entrance and graduation ceremonies. Customers can get a head start on the latest designs right away, but be mindful that pre-order items are limited in quantity and will be available only until stock runs out.

Featured New Items

Jacket Set Pants Dress

• - Price: ¥20,900
• - Colors: Mint, Black, Brown
• - Sizes: S/M
• - Features: This item seamlessly blends professionalism with trendy vibes, featuring a jacket made from high-quality materials that's versatile for year-round wear. Notably, the lace detail adds a classical touch, making it perfect for layering with your favorite tops.

Point Lace Pants Setup

• - Price: ¥19,800
• - Colors: Gray, Black, Beige
• - Sizes: S/M
• - Features: This setup includes a peplum top and tailored pants made from a durable fabric that retains its shape throughout the year. The elegant lace accents enhance its classy appearance.

Offshoulder Lace Dress

• - Price: ¥19,800
• - Colors: Black, Blue, Beige
• - Sizes: S/M
• - Features: A luxurious dress featuring large embroidered lace, perfect for parties. Its off-shoulder design and tulle sleeves offer a chic yet modest look.

Satin Bijou Set Dress

• - Price: ¥19,800
• - Colors: Black, Yellow, Blue Gray
• - Sizes: S/M
• - Features: Comes with a tulle bolero and a dress adorned with carefully stitched bijoux, designed to elevate your party attire.

Drop Bijou Frill Top

• - Price: ¥7,700
• - Colors: Black, Blue Gray, Greige
• - Sizes: Free Size
• - Features: A versatile top that can be styled numerous ways, featuring drop bijoux and frill designs.

Grand Opening Sale

To celebrate the launch, Darial will run a special opening sale with 20% off select items, valid until February 3, 2026. This limited-time offer includes new pre-order items and is a fantastic opportunity for anyone looking for a standout dress for special occasions or formal events.

LINE Friend Registration Campaign

In tandem with the store launch, a LINE friend registration campaign will provide all registrants with a ¥1,000 off coupon for the official online store. This coupon can be utilized toward new pre-order items and sale products, making shopping even more enjoyable.

To register, follow this link.

Brand Overview

• - Brand Name: Darial
• - Store: darial.jp
• - LINE: LINE official
• - Instagram: darial_official
• - Snap: darial_snap

Company Information:
Dazzy Inc.,
6-10-1 Ginza, Chuo-ku, Tokyo 104-0061