Strategies for High-Value Housing that Defy the Profitability Myth of High-Performance Housing

Elevating High-Performance Housing: Myths and Strategies

On May 19, 2026, an exciting seminar titled "Strategies for High-Value Housing that Defy the Profitability Myth of High-Performance Housing" will be hosted by the Japan Good Builder Association (JGBA). The event aims to provide valuable insights into transforming the common perception that high-performance housing cannot yield significant profits.

Event Overview

Under the leadership of Ryo Tajima, the JGBA represents a coalition of builders and reform companies aiming to enhance the housing industry through shared knowledge and networking. This seminar will feature Tatsuya Oikawa, the CEO of Seizu Co., who is renowned for his record of boosting sales through efficient strategies.

The seminar will cover key concepts such as the importance of selling homes before they are built, which has proven successful for Oikawa's company. With an impressive record of 10 consecutive years at the top among 500 national companies, his insights will be invaluable for firms struggling with profitability in the housing sector.

Key Discussion Points:

- Pre-construction Sales: Learning how to market homes effectively before construction begins.
- Sales Growth: Discover how a relatively stable workforce can achieve a significant increase in revenue—from 2.5 billion yen to 6 billion yen—through refined operations.
- Profitability: Understanding why the homebuilding business is considered one of the most controllable and lucrative segments in the industry.

Whether you're wrestling with the profitability of housing projects or looking to distinguish yourself in the high-performance housing market, this seminar promises actionable insights.

Event Details

- Title: High-Performance Housing Profitability Strategies
- Date: May 19, 2026, from 1:00 PM to 2:30 PM (JST)
- Location: Zoom Webinar (Online)
- Participation Fee: Free for JGBA member companies and a special fee for non-members of 10,000 yen for full viewing, or free access for the first 30 minutes.
- Target Audience: Builders, renovation firms, real estate companies, managers, PR staff, and sales teams.

Registration Information

Participants can register through the event detail page here or fill out the application form. Each person must register separately, even if from the same company.

About JGBA

The Japan Good Builder Association, located in Minato, Tokyo, is dedicated to bringing together local builders, contractors, and companies involved in housing infrastructure. Founded on January 20, 2021, JGBA is committed to enhancing the housing industry through collaborative learning experiences, including seminars, study sessions, and site tours that focus on sharing information and techniques. The association offers some insights publicly to non-members, showcasing their commitment to bolstering the industry overall.

Get Involved

JGBA hosts a diverse range of events throughout the year, targeting various interests in the housing sector—ranging from seminars specifically for renovation companies to community engagement through golf and recreational events.

For those interested in improving their business strategies and maximizing potential in the housing market, participating in the seminar on May 19 might be a turning point.

For further inquiries and contact details: