#Japan #Tokyo #Hotto Motto #JO1 #Summer Cow Curry

JO1 Stars in Hotto Motto's Summer Commercial

Japanese takeout giant Hotto Motto has officially launched its new TV commercial, featuring the popular global boy band JO1. Beginning August 6, 2025, fans can watch JO1 members savor the flavors of the 'Summer Cow Curry' in an engaging and lively advertisement. The essence of summer dining is captured through each member's delightful expressions as they enjoy the dish, making it a must-see!

TV Commercial Highlights

The commercial revolves around the theme, “Curry is best shared in summer!” Each JO1 member showcases their enjoyment of the 'Summer Cow Curry', with the advertisement artfully combining the dish's spicy flavor profile along with luscious visuals. The scenes are enhanced by the members' radiant expressions and comments about the curry, infusing the narrative with a bright, energetic vibe. This vibrant portrayal accentuates the varied reactions and personalities of the members, ensuring viewers relate to their enthusiasm.

The soundtrack features the song 'Bon Voyage', the theme song for the JO1 movie 'Incompletion' -Bon Voyage-, which communicates heartfelt messages of gratitude from the members to their dedicated fans and showcases the journey they have embarked upon together over the last five years.

• - Title: 'Summer Cow Curry' Segment
• - Broadcast Date: August 6, 2025
• - Watch the TVCM: Hotto Motto Official YouTube

Behind the Scenes

The filming process was particularly enjoyable, as the JO1 members shared their favorite takeaway meals, showcasing their camaraderie. The studio was filled with the aromatic scent of curry, which kept members eagerly awaiting their turns to taste. During the shooting, they expressed their cravings, making the experience authentic and relatable. The creative team has also shared a behind-the-scenes video, which adds an extra layer of fun to their fans.

• - CM Making Video: Watch Here

Product Overview

Hotto Motto's new 'Summer Cow Curry' comes with an appealing selection:

• - Spicy Summer Cow Curry: ¥670
• - Summer Cow Curry with Cheese: ¥760
• - Summer Cow Curry with Fried Chicken: ¥850
• - Summer Cow Curry with Pork Cutlet: ¥890

These delicious offerings will be available across all 2,426 Hotto Motto locations nationwide starting August 5, 2025.

Convenient Online Ordering at Hotto Motto

For added convenience, Hotto Motto provides online ordering, allowing customers to preorder meals up to six days in advance, including party platters. Exclusive app coupons for online orders are also available.

• - Online Ordering Site: Hotto Motto Order Link

Note: All prices include tax; offerings may vary by location.

About JO1

JO1 is a global boy band formed through a reality audition program, 'PRODUCE 101 JAPAN', in 2019. They were selected by viewers, known as 'national producers', and have since achieved remarkable success. With all their released singles topping major music charts, JO1 has expanded its influence beyond Japan. They have participated in the renowned 'NHK Kohaku Uta Gassen' for three consecutive years and are set to embark on a nationwide tour across four cities and 14 shows beginning November 2024. They will also engage in a world tour starting in February 2025, adding Los Angeles and New York to their concert itinerary, culminating with a major solo performance at Tokyo Dome on April 20-21, 2025. This exciting journey has captivated an audience of 250,000.

Additionally, their best album's title track, 'BE CLASSIC', made history by ranking on the 'Mediabase Top40 Radio Airplay' chart, marking a significant milestone for a Japanese boy group in America. The documentary film 'JO1 THE MOVIE: Incompletion -Bon Voyage-' is currently screening, celebrating their five-year journey.