M&T Bank Launches Team M&T: A New Era for Sports Marketing and Advocacy
M&T Bank Launches Team M&T: A New Era for Sports Marketing and Advocacy
On October 6, 2025, M&T Bank (NYSE: MTB) introduced a groundbreaking sponsorship initiative known as Team M&T. This new program aims to highlight the significant influence of individual athletes both on and off the field. Unlike traditional team sponsorships, Team M&T is designed to support athletes as influential leaders, advocates, and role models within their communities.
M&T Bank has a long-standing commitment to supporting sports, already serving as the official bank of the Buffalo Bills and holding naming rights for MT Bank Stadium, the home of the Baltimore Ravens. With the launch of Team M&T, the bank is taking a transformative step, shifting its focus to amplify individual athletes and the important causes they champion.
Athletes associated with Team M&T include notable figures such as:
- - Emily Sonnett: A star soccer player for Gotham FC, Sonnett is a World Cup Champion and Olympic gold medalist, boasting over 100 appearances on the U.S. Women's National Team. She is based in New York and passionately supports youth mentorship programs aimed at building confidence and skills among young athletes.
- - Noelle Lambert: A two-time Paralympian in track and field, Lambert is the founder of The Born to Run Foundation. Residing in New England, she works to provide specialized prosthetics to young amputees while advocating for more accessible communities.
- - Lois Cook: A professional football player with the D.C. Divas, Cook is also the founder of a girls' football league in Loudoun County, Virginia. She actively promotes access to athletics for youth and supports various young athletic programs.
- - Zay Flowers: A wide receiver for the Baltimore Ravens, Flowers was the franchise's first Pro Bowl selection at his position. He dedicates time to mentoring youth in Baltimore, encouraging them to strive towards their goals through hard work and community involvement.
Krista Phillips, M&T Bank’s Chief Customer Officer, stated, “Team M&T is about more than sports — it’s about leadership, resilience, and making a difference. Our Team M&T athletes are purpose-driven and deeply engaged in causes beyond their sport. They’re not just competitors; they connect, mentor, and advocate.”
This initiative underscores the evolving nature of consumer engagement with sports. Through collaborations with the women’s sports consultancy Parity, M&T Bank was able to identify athletes whose values and actions resonate with its commitment to integrity and impactful leadership. The bank worked alongside Crowley Webb, its agency partner, to devise a comprehensive social media strategy aimed at fostering genuine connections with consumers and fans.
M&T Bank's approach is reflective of changing consumer preferences in the sports arena, providing an inclusive platform for athletes to advocate for vital issues within their communities. Through Team M&T, athletes will participate in various events and initiatives, forging deeper connections within the bank's operational regions while also launching charitable campaigns together.
For additional information, visit www.mtb.com/teammtb.
About M&T Bank
Founded in Buffalo, New York, M&T Bank Corporation is a financial holding company with a network of branches and ATMs covering the eastern United States, from Maine to Virginia and Washington, D.C. Its Wilmington Trust-affiliated companies provide select markets in the U.S. and abroad with trust-related services. M&T Bank is committed to fostering strong community relations and supporting endeavors that uplift individuals and organizations in need.
M&T Bank is an Equal Housing Lender. Member FDIC. NMLS #381076. All rights reserved.
Topics Financial Services & Investing）
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