#Japan #Tokyo #Canon #ichikara Lab #SELPHY QX20

Canon’s SELPHY QX20 Wins Award for Innovation

Canon Marketing Japan, led by President Masachika Adachi, is celebrating the success of its internal startup, ichikara Lab, which has garnered the Excellence Award in the Trend Category at the 34th Japan Stationery Awards 2025 for its cutting-edge mini photo printer, the SELPHY QX20.

An Overview of the Award

The Japan Stationery Awards recognizes outstanding stationery products across various domains, including function, design, sustainability, and, for the first time this year, a dedicated Trend Category. This new category evaluates innovative products that create a “new trend” in the stationery industry by enhancing its possibilities through fresh ideas and technologies.

SELPHY QX20: A Game Changer

The SELPHY QX20, marketed by ichikara Lab, is designed specifically for smartphone users, targeting enthusiasts who cherish sharing and reliving moments through photography. By focusing on the enjoyment of personal hobbies and ‘oshi-katsu’ (supporting your favorite artists or characters), the product stands out for blending high portability with high-quality prints. Evaluators praised SELPHY QX20’s capacity to enhance real-world interactions and the joy of creation in the digital age, marking its selection for this prestigious award.

ichikara Lab’s Vision

ichikara Lab is not only focused on this award-winning product. It delves into the marketing and product development aimed at younger consumers, analyzing their lifestyles and purchasing behaviors. Through the development of innovative products like the SELPHY QX20, ichikara Lab aspires to transform traditional printing into an exciting experience that resonates well with the youth, celebrating their uniqueness and creative expressions.

Expanding the SELPHY Product Line

The SELPHY QX20 is part of a broader SELPHY series that includes products tailored for various printing applications, such as the iNSPiC series. Both series cater to consumers who appreciate the convenience of easy photo printing from their smartphones. Particularly popular among journal enthusiasts and those who love photo logs, the SELPHY QX20 features expanded printing sizes compared to its predecessor, the SELPHY SQUARE QX10, which has since been discontinued.

Key Features of SELPHY QX20

The SELPHY QX20 takes mini photo printing to the next level. Some of its prominent features include:

• - Versatile Printing Options: It accommodates two sizes of sticker paper, XC-20L and XS-20L, offering a layout application—SELPHY Photo Layout—that allows for diverse designs and processing options.
• - High-Quality Prints: Employing dye-sublimation technology paired with a special over-coating process, it ensures print quality and longevity of up to 100 years under suitable storage conditions.
• - Portable and Convenient: With built-in Wi-Fi for easy connection and an internal battery for on-the-go printing, users can print directly from their smartphones without the need for a network.

To the Future

ichikara Lab is committed to innovating and redefining print experiences beyond traditional boundaries. It aims to create environments where individuals can thrive and share their unique stories. As part of this mission, ichikara Lab invites businesses and creative minds to collaborate through its Open Innovation Program, seeking fresh ideas and technologies to enhance the future of printing.

For more details, visit the official pages of ichikara Lab and the SELPHY QX20.