#Morocco #Casablanca #OpenWay #Way4 #Francophone Africa

OpenWay's Strategic Expansion into Francophone Africa

By OpenWay Press Team
OpenWay, a recognized leader in digital payment solutions, has officially expanded its operations into Francophone Africa. This move marks a significant milestone in enhancing financial technology infrastructure across the continent, enabling both banks and fintech companies to adopt next-generation payment solutions.

Historically seen as a development hub, Africa continues to evolve technologically, with fintech playing a pivotal role in its economic landscape. OpenWay’s flagship payment platform, Way4, is now available to banks and fintech in the region, signaling a new era of payment options aimed at fostering innovation and accessibility.

Key Strategic Initiatives

To establish a strong foothold in Francophone Africa, OpenWay has undertaken two major actions:
1. Deployment of the Way4 Payment Platform
OpenWay has partnered with leading banks in Morocco to support ambitious digital transformation projects. This strategic alliance will facilitate the deployment of the Way4 platform, recognized for its adaptability and robustness. Moreover, the platform has earned accolades from industry experts, being cited by Gartner and Datos as best-in-class. Way4 promises to provide comprehensive functionalities for real-time payment services 24/7, enabling issuance, acquisition, and processing. This streamlined approach is designed to consolidate various payment products, including cards, digital wallets, and cryptocurrencies, into a single unified platform.

2. Establishing a Local Team in North Africa
OpenWay acknowledges the importance of localized support and expertise. Thus, it is in the process of forming a dedicated regional team in North Africa. By building a local workforce, the company ensures that clients in Morocco and Tunisia receive tailored support, blending OpenWay’s global insights with local knowledge. This initiative aims to enhance deployment efficiency and cultural relevancy in services provided.

According to Jean-Philippe Wolyniec, regional sales director at OpenWay, "Progress in Africa is not an isolated effort but a collective endeavor. We take pride in contributing to this dynamic alongside our clients, empowering them to deliver secure, inclusive, and forward-looking payment experiences."

The Way4 Platform's Capabilities

The Way4 platform is renowned for its comprehensive features, offering financial institutions the ability to:

• - Launch real-time payment services, operational 24/7.
• - Speed up time-to-market with flexible, configurable architecture.
• - Unify all payment products on one platform, including card solutions, digital wallets, A2A transfers, merchant services, cryptocurrencies, and CBDCs.
• - Ensure compliance with international standards for security and reliability.
• - Easily expand operations to other regions without functional constraints.

The expansion into Francophone Africa highlights OpenWay's commitment to driving fintech innovation, making advanced payment solutions accessible to those who need them the most. Previous partnerships with financial leaders like Equity Bank in Kenya and emerging fintech SanuPay in Ethiopia already showcase the platform’s capabilities. As OpenWay forges ahead in its new market, it is set to play a critical role in evolving the payment landscape in Francophone Africa, making it a significant player in the global fintech ecosystem.

Conclusion

The expansion of OpenWay into Francophone Africa represents a transformative step towards modernizing the payment landscape across the region. By aligning technology with local expertise, OpenWay stands ready to support innovative financial solutions, enhancing accessibility and improving user experiences in everyday transactions.