Kolsquare Acquires Woomio to Strengthen its Position in European Influencer Marketing Technology

Kolsquare Strengthens Its Leadership in Influencer Marketing Technology

In a significant move for the influencer marketing landscape, Kolsquare, a pioneering European influencer marketing technology company, has announced its acquisition of Woomio, a prominent player in Northern Europe. Kolsquare, established in 2018 and certified as a B Corporation, aims to empower brands by enhancing their access to influential marketing strategies with this strategic expansion.

Woomio, co-founded by Zeth Edwardsen and Thorsten Petersen in 2014 in Copenhagen, delivers an all-in-one software solution assisting marketers in developing successful content creation programs. With clients ranging across 16 countries and a special focus on the Nordics—Denmark, Norway, Sweden, and Finland—Woomio has supported over 300 successful agencies and brands, including notable names like Rituals and Red Bull.

The CEO and founder of Kolsquare, Quentin Bordage, expressed excitement about the acquisition, stating, "This acquisition marks an exciting new chapter as we combine forces with Woomio. Their product and impressive portfolio of inspiring brands complement our exceptional offerings and team perfectly. Together, we will harness our unique strengths to deliver even greater value to our clients and redefine the future of influencer marketing."

Kolsquare is known for its comprehensive Software as a Service (SaaS) solution, which enables brands to engage in authentic Key Opinion Leader (KOL) partnerships, allowing marketers to scale their influencer marketing strategies effectively. The platform supports more than 50 employees and offers advanced analytics, a user-friendly interface, and access to an extensive influencer database featuring over 5,000 influencers across six key social media platforms. This includes TikTok, YouTube, Facebook, Snapchat, and X (formerly Twitter) covering 180 countries.

As a B Corp certified company, Kolsquare has committed to responsible influencer marketing that emphasizes transparency, ethical practices, and meaningful collaborations. The introduction of features such as compliance scoring, the #InfluenceForGood filter, and audience credibility scoring highlights Kolsquare’s efforts to integrate technological innovation with social and environmental responsibilities.

The acquisition of Woomio accelerates Kolsquare’s rapid growth ventures into France, Germany, Spain, Italy, and the UK, establishing its goal to become Europe’s most trusted influencer marketing technology provider. With Woomio joining Kolsquare, the latter enhances its commitment to promoting ethical practices in the influencer marketing industry and consolidates its role as a pioneer in responsible influencer engagement.

Zeth Edwardsen highlighted the importance of this transition, stating, “We are thrilled to be part of Kolsquare. This merger exposes us to the rapidly growing influencer marketing scene in the Nordics, where our success had previously been limited. The ingenuity of Woomio’s product and our engaged clientele is poised to drive significant impact in our sector.”

Kolsquare continues to leverage advanced technologies such as Big Data, artificial intelligence, and machine learning to serve hundreds of clientele, including industry leaders like Coca-Cola, Netflix, and Sephora. By combining their strengths with Woomio’s expertise and established relationships in the influencer landscape, both companies aim to unlock new levels of success in brand empowerment and influencer engagement.

In conclusion, Kolsquare’s acquisition of Woomio not only signifies a strategic business move but also positions both firms to lead the charge in the influencer marketing arena, building upon shared values of innovation, integrity, and social responsibility.